Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit). The best way to place your firm in the community’s collective consciousness is? Develop a strong online presence in your new location before you get there. Forget billboards and TV ads – the best way to get your firm’s foot in the door is through online exposure. Once you have some exposure, it’s time to focus on SEO. SEO will continue to help you move through the ranks in your community, overtaking your competitors and building