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December 2021

Here’s how to avoid getting sued for copyright infringement: assume every photo has a copyright, and get into the habit of asking permission. Trust us, you really don’t want to get busted for copyright infringement. If you reproduce or distribute someone’s work without their permission, you could face fines of $750 to $30,000 per work (and that’s being generous – courts could penalize you up to $150,000 per work). EverSpark is all about pushing boundaries, just not those involving other people’s work. Keep reading to learn how to legally use copyrighted images. 1. Look for a watermark. A watermark is a logo or signature that’s superimposed on

Something shifted in the finance world on December 22, 2020. That was the date that the Securities and Exchange Commission (SEC) made amendments to the Investment Advisers Act of 1940. The updated SEC advertising rule allows advisors to use client testimony in their marketing strategies, something that they would have been penalized for less than a year ago. Now, they can even be social on social media!  These are huge opportunities for financial firms to grow their online presence and authority. Don’t be left out; get inspired with our 4 ways to make the most of the new SEC testimonial rule. [caption id="attachment_20131" align="aligncenter" width="2560"] Changes to