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February 2019

Search engines rely on great web content to supply answers for their users’ queries. Whether the user wanted a specific question answered or wanted to learn more about a specific product or service, the search engine will want to supply quality content that addresses their needs. From a business perspective, this need for content represents a great opportunity to earn website traffic and greater brand recognition. With a solid content strategy, you can attract audiences interested in topics relevant to your business services. Then, those audiences can enter your marketing funnel while at the same time building a deeper relationship with your brand. Content marketing

Biologists say: you are what you eat. SEO experts now echo this sentiment because, if your website wants to rank, it needs to remember that it will be judged on how well it can E-A-T. In this case, those letters stand for “Expertise, Authority, and Trustworthiness.” The acronym E-A-T comes directly from Google’s recently updated guidelines for search quality ratings. These guidelines explain how websites that exude the qualities of Expertise, Authority, and Trustworthiness tend to get marked as examples of high-quality user content by Google’s human-led search quality evaluation team. In turn, these marked pages are used as guiding data to steer search