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June 2017

  A growing number of medium-to-large companies have been committing the same mistake when they decide to completely sever ties with their SEO agency partner. They look at their most recent invoice and say, “Why, we could be doing this all ourselves!” and opt to onboard a small but feisty SEO team full of ragtag go-getters and a tech wonk or two. And then, within eight months, that ragtag team is at wit’s end, and the company is breathing down their neck for more. More traffic! More reach! More attribution! We want to see where every penny is going! In the meantime, the technical debt