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February 2017

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Traditional Public Relations used to just be Public Relations --- the business of relating brands to the public via television, print and radio. Publicists and their agencies are responsible for reputation management, crisis communications, media outreach and general brand awareness. While public relations is not directly responsible for sales, it is a supporting character to build brand authenticity in the media for the trickle down approach to bringing in more customers. On average, it takes 13 exposures for a consumer to organically recognize a brand. Traditional Publicists work to increase the chances of print and media experiences through storytelling and delivering information, such

As mega-corporations spent a record amount on ads for the Big Game last Sunday to bring in more customers and website visits, local businesses may feel they are being squeezed out. Chances are, your deli doesn’t have $5 million to drop on ad space. The good news is, you don’t need to --- after all, Chicagoans aren’t going to fly to Atlanta just to try your reuben sandwich (sorry to crush your dreams). Yet even if you aren’t worried about targeting customers across the country, it can still be tough to stand up to other similar local businesses in your area --- much less