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July 2016

Netflix doesn’t care about TV show ratings. The same numbers that many network executives live and die by are simply not on their radar. Chief Content Officer Ted Sarandos — the man running the tiller behind groundbreaking series like Stranger Things and Orange Is the New Black — recognizes why ratings give others so much cause to fret. Every time those numbers roll in, network advertisers can trace a return on their investment. Therefore, shows that get big ratings draws can count on jucier and more competitive ad revenues. But, since Netflix relies on subscribers rather than advertisers, they doesn’t work like that. “Ratings and

Our last post brought to light the fact that backlinks have become severely undervalued in terms of their SEO prowess. They sit right up there in importance with having the right content and ensuring your metadata is structured properly. Google’s search algorithm relies on backlinks as an indicator of quality, after all. Business pages that have a healthy amount of links pointing to them from legitimate sites are more likely to be worth other people’s time. They also provide proof of interest in a page, allowing Google to improve rank for pages that people are talking about. So, once you have solid, keyword-optimized web

Hyperbole gets clicks, so it’s no wonder that SEO journalist sites are touting new ranking factors as the “Key to the Future of SEO.” Page load speed, navigation layout, local terms and now robot overlords are all getting credit for being the absolute most important thing ever to grace the face of SEO priorities. Since we at EverSpark think that hyperbole is the worst thing in the world and are tired of people exaggerating literally every second of the day, we wanted to dive deep into the ranking factors that actually matter in order to measure where priorities should lay.  According to a recent study,

The news just won’t shut up about Pokémon, and with good reason. Niantic’s runaway critter-trap app has surpassed Twitter in daily active users and is now a more popular search term than “porn.” We all assumed the internet would break itself when that happened, yet here we are. More interestingly, some businesses have taken strategies similar to the Pokémon Go marketing ideas we outlined last week and ran with them. Poképromotions like themed drinks, discounts for players and group meetups have already become the norm. Yet, Pokémon Go marketing has yet to realize its full potential. Game updates could change the way we play while

A few weeks back, we introduced the concept of micro-moments and how they can revolutionize your business’s approach to digital marketing. For those of you that slept through class, a micro-moment is the term for any time a person turns to their mobile device for help. They could be pricing a pair of new running shoes after hitting the gym or researching why their toilet is gushing water, but the type of intent-driven motivation is the same. In the past, these moments would have ended up condensed. We would have to hold our questions in our brain until we sat down at our computer.

Whether your children play or you yourself have gotten swept up in the movement, no doubt you’ve heard of Pokémon GO, even if you don’t know what it is. For those unfamiliar, here’s a quick rundown. In Pokémon games, players (called “trainers”) go around and catch creatures to train them and, eventually, use them in battle. Traditionally, these games have been available only on Nintendo consoles. But now, game developer Niantic has brought Pokemon into the real world. With GO, you simply download the free app and begin encountering Pokémon in the real world. Utilizing your GPS, GO places different Pokémon in your general

To keep pace in our digital-obsessed era, TV has begun to adopt some of the best qualities of online media channels while still retaining its pre-existing strengths. 242.4 million Americans, or 76 percent of the population, still subscribe to pay TV. Live television broadcasts also have larger viewerships than any given streaming show, demonstrating TV’s persistently broad appeal. In addition to those lingering superpowers, TV has gained a few new ones similar to its digital counterparts. Emerging technology allows advertisers to precisely target demographics, and new policies are allowing for unprecedented volumes of audience measurement data to be gathered. If the present is

In 1996, Independence Day ruled the box office. A combination of star power, bombastic special effects and an intriguing plot grounded in the “What If?” reality of an actual invasion got millions of butts in seats across the globe. The film opened on a five-day holiday weekend to the tune of $96.1 million, grossing over $300 million in North America and $500 million internationally through the course of its theatrical first run. Independence Day: Resurgence did not recapture this magic, and digital marketing did little to pick up this slack. Studio execs forecast a somewhat modest $53 million turnout that turned into a $42