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June 2016

Facebook is tinkering with the Krabby Patty Secret Timeline Formula yet again, altering the way it chooses stories that show up on users’ news feeds. They promise that users will begin to see more of their friends’ and family’s posts as opposed to content created by Pages.   While users may get to enjoy more of their aunt’s cat stories or pictures of their college roommate doing yoga poses incorrectly, they will ostensibly see less and less of news-style content or content published by brands. Businesses who once depended on Facebook’s organic reach will no doubt have to rethink their strategy to maintain an online

Contrary to how it may sound, micro-moments do not refer to that time you and your barista fleetingly met eyes as she passed you your latte. Instead, “micro-moments” refers to instances where people turn to their mobile devices for help. As more and more people utilize internet-enabled smartphones and similar devices, the urge to find out something right now is becoming harder to resist. Friends may be disagreeing on the color of Jon Snow’s eyes (they’re dark grey, although Kit Harrington’s are dark brown), or how to properly pet a cat’s tummy (you don’t), and they can find out with just a few

The biggest news in tech also happens to be one of the biggest business news stories in recent years: last Monday, Microsoft announced a deal to acquire LinkedIn to the tune of $26.2 billion. At $196 cash per share, the purchase significantly overpays for the company by 50 percent of its stock value. So what does Microsoft intend to do with LinkedIn? Not a whole lot at first, according to sources like the Industry Focus: Tech podcast. The deal is essentially an acquisition; Microsoft will keep LinkedIn operating sectioned-off and allow their current CEO to remain in place. Instead of demolishing and rebuilding what

Considering it was an obsession of the early ‘90s, the resurgence of virtual reality seems downright retro. Fueled initially by the glacially paced development of the Oculus Rift, the market finally broke open this year with the release of that product along with others like the HTC Vive and Sony’s upcoming PlayStation VR. Other successful companies have entered the market as well, such as founder James Iliff creation, Survios. There is also the low-budget, smartphone-enabled versions, a la Google Cardboard. And as much as we would love to relive the painfully bad CGI of 1994’s Disclosure or play a few rounds of Dactyl

The volume of available data as we browse the web or monitor things like POS transactions has absolutely exploded in recent years. Marketers who want to get smarter about the decisions they make can make good use of this data by developing a workflow that consults data before making big decisions. Many of the technical processes behind such analyses are quite complex, but the essential goals boil down to three simple tasks: 1. Visualize and Attack C-level decision makers should prioritize efficient data visualization to start along the path to action. Configuring a business dashboard or building visualization right into your database can allow for rapid

In 2008, Apple not-so-subtly declared the iPhone the end-all, be-all of technology — something that would transform the mobile and computing worlds simultaneously all the way to their core. At the center of these bloviating claims was the “App,” a cloyingly shortened version of the word “application” with the promised ability to seamlessly integrate within the new iOS environment and offer streamlined functionality. In essence, apps were not so different from beefed-up versions of Apple’s “widget” dashboard, although they began to gradually grow in depth, breadth and scope. Apps truly were a success story for many years, but now some wonder if this is

We covered Google I/O a few weeks ago, but failed to mention big changes coming to AdWords. However, we weren't alone. Google seemed to gloss over this point as well, which required them to clarify all of the upcoming changes to AdWords in Performance Summit five days later. What they revealed was that the changes hinted at went deeper than many suspected, with the potential to rewrite the way companies do paid search ads. Search Engine Land did a great job of rounding up the technical details of the changes and how businesses should adjust to them. But we were worried that some of those concepts

As part of our recent ongoing quest to help sites improve their SEO standing by improving UX, we would like to direct our readers to a new indispensable mobile speed-checker tool provided by the Google team. Google has their own quest as of late to ensure that mobile website viewers have an optimal experience every time they search and click on results. The release of Google’s mobile-friendly algorithm has shaken up the standing of search engine results page (SERP) rankings, boosting pages that offer a great experience while docking the visibility of pages that are decidedly mobile-unfriendly. A large component of these new ranking factors

Thanks to incremental algorithm changes Google has been rolling out over the past few years, search engine optimization is no longer about keyword stuffing. Instead, Google attempts to locate the content that users want based on a variety of factors, with the relevant keywords just being a small percentage. At their heart, these changes have been promoting sites that are not just relevant but that provide a good experience. Otherwise, Google wouldn’t care about things like page speed when considering search engine results page (SERP) ranking. What these changes mean is that SEO and user experience have done more than merge. They are essentially one