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May 2016

Last week, we focused on the absolute basics of starting landing pages. We covered the experimentation process and the all-important trial-and-error process needed to gradually optimize campaigns through careful measurement and adjustment. However, we purposefully glossed over the finer details of what makes a great landing page. Rather than stifle your initial creativity with do’s and don’ts, we opted for the Montessori approach where every marketer is a wonderful snowflake in their own rite. Now, we will recreate the experience a Montessori-raised kid encounters when switching to a magnet school, where structure, discipline and getting it right matters. So get out your #2 pencils and

Twitter has seen massive ups and downs this past year. Their leadership has been shaky at best, as candidate after candidate for CEO has fallen by the wayside. On the user-facing front, they’ve also made some changes that have caused a minor uproar. They decided to go with a Facebook-style timeline, showing you the “most important” posts first. While this originally led to the trending hashtag #RIPTwitter, users have calmed down and accepted the change. Now, there’s a new change coming down the pipeline. Users will soon be able to put more characters into their tweets. No, it’s not the fabled 10,000 character limit

Chances are good that if you have been poking around the digital marketing “self-help” section, you have heard a good bit about the importance of landing pages. While plenty of people sip a little too deeply from their own marketing Kool-Aid, overstating the importance of an effective landing page is pretty tough. Done right, they can: Increase conversions in a highly appealing and easy-to-sift format Enhance any campaigns on social, display, email, PPC or even SEO Provide measurable success rates to improve your other site offerings All of these benefits depend on you getting the landing page right, though, so let’s start with the basics

Google I/O has come and gone, with the primary headlines being the release of a few new products along with updates on ones we already knew were coming down the pipeline. You can watch the full two-hour keynote here:  If you'd rather just get the CliffsNotes, here are some of the biggest announcements they made: Android N Releasing Soon, Name Being Crowdsourced Prepare for an onslaught of “Androidy McAndroidface” and other such predictable memes as Google has opened up the naming of their next gen Android platform — currently codenamed “N” — to people they don’t have to pay for their ideas. Our money’s on "Nougat,"

Howdy y’all! We’re here on the ranch trying to scare us up some web traffic in one of the best ways we know how: a good old-fashioned round-up post! Just like pappy used to blog about! So what in tarnation is a round-up post? Well, hunker down by this here digital fire for a spell while we weave a tale of what happens when great minds get together on your blog. The results of a round-up done right rassle up more traffic and website authority than a whole mess of dancing cows. What’s a Round-Up Post? A round-up post is essentially a post of other people’s

Within the past week or two, both Activision and Electronic Arts released trailers for their new video games: “Call of Duty: Infinite Warfare” and “Battlefield 1,” respectively. These are two vastly different game styles, if their trailers are any indication. And this new dichotomy could spell doom for one of these franchises. A brief history lesson: In 2002, “Battlefield 1942” transported players into some of the most epic battles of World War II. The following year, “Call of Duty” followed, allowing young players to feel like they, too, were storming the beaches of Normandy. Since then, both franchises have released at least 10 games each,

With an election cycle objectively crazier than any in recent memory and which has seemingly stretched into infinity, politics seems to be on the tips of everyone’s tongues these days. Everyone has an opinion about every candidate, whether they've researched the topic or not.  Chances are, you are set on who you'll cast your ballot for in November. But should it be a topic of discussion when it comes to your professional business blog? The answer is a resounding: “maybe.” Here’s why, why not, and how you could potentially tread with care. YES! — If You Have a Niche Market with Direct Political Cause-and-Effect Discussing politics

Chances are, you already formed an opinion about Target irrespective of any exposure to their digital marketing content. Whether you consider them the hip, upscale cousin to Wal-Mart or see them as all smoke-and-mirrors, they have solid branding efforts that have gained momentum since the early 2000s and ensure that their name is recognized nationwide. Over the past decade, much of that momentum was transferred from TV and print to digital realms, where the real action is. Target has provided textbook examples to new marketing ideals that include “social, visual storytelling, and experiential marketing,” in the words of Forbes. Behind this vision is a

Law firms are among the local businesses who benefit the most from relatively small-scale efforts at digital advertising. People often turn to search engines when they have a legal problem, so well-structured PPC ads can be just the ticket a firm needs to capture a high-value lead and convince them that their services are better than all the rest. Yet, knowing of the power of digital marketing, lawyers face stiff competition online, especially when it comes to PPC. In fact, legal-related terms like “mesothelioma” and “personal injury lawyer” regularly top the highest-cost PPC bids in both national and targeted regional markets. So what is