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March 2016

As disappointing as it is to watch your favorite celebrity fall from grace after being overheard saying deplorable, bigoted things, we seem to extract a tiny bit of delight when computers pick up on the habit. At least, that was the gleeful, tongue-in-cheek tone expressed in most coverage of Microsoft’s unfortunate incident with their Twitter AI account, named “Tay Tweets.” In a nutshell: Microsoft developed a machine learning algorithm designed for social interaction and hooked it up to Twitter. Its purpose was to soak up ideas on human conversation from interacting with other Twitter users and skimming social content. Microsoft theorized that the program

As the old adage goes, time is money (and as Pink Floyd reminded us, money, it’s a gas). When it comes to response times between digital marketing teams to their clients, even a few hours could make a huge difference in results. The different departments know this truth all too well. Whether it means developing an entire website or simply posting a blog, a delay in communication could spell DOOM! Okay, so maybe it’s not that drastic. But timely communication between you and the digital marketing agency you’ve hired can be a major factor in your company can mean greater success. Here is how swift

Most 10-year-olds these days have trouble making it to soccer practice. Not many have 3,900 employees under their belt and $2.22 billion in yearly revenue. Then again, not many have lost $2.09 billion since their conception, but that’s another story. On its 10th birthday this week, Twitter reflected on all the emotional stories they have helped shares, all the news they helped break and all the rules they changed for online social media and marketing. Like any good birthday party, fights broke out, people laughed, smiled and cried and prayed for their cousins who look like vending machine pastries. At the heart of all

We’ve all likely been in Lee Se-dol’s shoes before, though not on an international stage. After five and a half hours of grueling decision-making and indescribable emotion playing the ancient board game Go, he put his hand against his forehead and announced his resignation from the fifth and final match against Google DeepThink’s AlphaGo AI. Still running off adrenaline and trying to process exactly what had happened, he seemed almost calm. However, as he studied the middle of the board, playing back previous moves in his mind, anguish set in. He had lost, presumably, way back then, dozens of moves ago. He never had

Gawker media, the multimillion dollar blogging network responsible for such sites as Kotaku, Deadspin, Gizmodo, Jalopnik and LifeHacker, is facing a $100 million invasion-of-privacy lawsuit from none other than wrestling icon Hulk Hogan. After publishing an allegedly secretly-recorded video of Hogan engaging in private acts of an intimate nature, Gawker received a cease and desist, which they ignored, before being served a full-blown suit. At the heart of this story is not a tit-for-tat war between tabloid-style journalism and nearly-forgotten cultural stars, but rather the message that content publishers should be cautious of the materials they share, even when the potential victim is someone

If recent tweets from this year’s Search Marketing Expo SMX West event are any indication, the tech community is making confident strides towards the ultimate goal of genuine artificial intelligence. The realm of AI uses is limited in the popular imagination as ways to make robotic servants or more interesting video game opponents. More often than not, this line of thought degenerates into sci-fi fantasies with AI villains the likes of HAL 9000, Skynet or GLaDOS. Yet, AI and the technological concepts that could lead up to it are far more invisible. Ideally, intelligent programming could help us make behind-the-scenes decisions at a greater

Don’t worry, no “House of Cards” season 4 spoilers here. The fourth season of “House of Cards” premiered on Netflix this past weekend, and it was perhaps the most exciting season thus far. As we learned last season, it’s nearly time for the 2016 election (like in the real world, of course). Frank Underwood, played by Kevin Spacey, has spent two years in the Oval Office after maneuvering his way to presidency. Now, he is facing fierce opposition in his own Democratic Party. Both politicians and constituents have grown tired of his shady practices and unfaltering pride. But he’s also facing opposition on the

Make no mistake: Almost no one sympathizes with the now-deceased San Bernardino attackers, who murdered 14 innocent people and severely injured 22 others. Apple CEO Tim Cook certainly doesn’t. But at the same time, Apple’s refusal to honor an FBI order to unlock the one of the attacker’s cellphones has little to do with the case at hand. “This case is not about one phone,” says Apple general counsel Bruce Sewell. “It is about the future and how we protect our safety and our privacy.” According to a recent New York Times article, most in Silicon Valley agree. However, there are a few detractors. “Critics

After performing a major overhaul of the way they displayed mobile search results, Google has moved onto desktop search engine results pages (SERPs). At the core of these changes are adjustments to the way paid search ads are displayed. These pay-per-click (PPC) ads will now be shown less frequently and in smaller quantities to most people searching online. For law and attorney offices, this change could be potentially devastating to their digital marketing efforts. Some of the most expensive PPC ads are related to topics that could potentially bring in client leads, such as “Mesothelioma” or “DUI attorney.” With a lower ad display quantity,