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December 2015

Digital marketing is a constantly-evolving industry. This past year has already seen massive shifts, and the next 12 months show no signs of slowing down. Between new Google algorithms, innovative techniques and emerging tools, we know 2016 will look much different than 2015. At EverSpark Interactive, we’re eager to see how the industry will evolve and shift in 2016. Here are just some of the changes we foresee, and what we are really excited about. Jessica Scott, Senior Web Designer Changes in 2016 From a design/UX perspective, I see two major changes coming to digital marketing next year. First, mobile traffic and conversions will continue to

Christmas is finally here this week, and for millions that means scrambling around trying to get those last-minute holiday gifts. Why do we go through the trouble? Part of it is naturally ritual, and two parts are guilt — we don’t want to show up empty handed, especially if others are bringing us a gift in turn. Yet, shunting aside these pragmatic reasons, there’s another powerful reason we give: it feels great. Nothing can quite match the anticipation of someone opening that perfect, thoughtful gift you got them. If you are fortunate enough to be in the room when they open it, the

AdWords is perhaps the single most widely used online advertising platform. And for good reason: When a campaign is set up properly, the pay-per-click traffic you get is almost like a license to print money. Luckily, this process does not require a lot of technical knowledge. With a little coaching, AdWords is easy to use. Here's EverSparks easy-start guide to setting up your AdWords account and launching your first campaign. Getting Started with AdWords The first thing you'll need to do is create an AdWords account. Google has an easy start up you can find here. You will need a Google/Gmail username to do this; it's fine to use whatever account

Millions of small businesses are watching online activity with bated breath as the last few rounds of holiday shopping clock in. For businesses who have ventured into eCommerce, these activities translate to real dollars and cents. They must do everything they can to introduce audiences to their products and then somehow entice them enough to clinch a purchase. This process of nurturing from ad exposure to final purchase is certainly not easy, but a few retailers are hopeful that “Buy Now” buttons on social media platforms like Facebook, Pinterest and Twitter can help turn their fortunes around. Some shopper short on inspiration for their

Recently we wrote about how to get started with your AdWords account. It seems fitting to follow up with some advice about how to get the most out of it --- direct from Google itself. It's rare for Google to directly answer industry questions on their inner workings. But recently at SMX East, one of the largest annual conferences in the search industry, AdWords product managers gave a live Q&A session. Google's Matt Lawson wrote up that Q&A for all to see. The writeup is full of gold nuggets. I thought it would be fun to look at a few of the shiniest ones in detail. Here are three of the most surprising

Every business needs a blog. And every blog needs images. Images make your post more reader friendly, increase social shares and keep people reading to the end. But licensing professional images can be expensive. So where can you find free pictures? Fortunately, there are more options today than ever before, and I'm going to give you three of the best. But first, let's look at some common approaches that are not worth trying: Just stealing an image. To be clear: if you run a Google image search, and use the first result that looks good, you are probably stealing a picture. Not only can this result in legal action (unlikely),

Chances are if you have opened a news site or turned on a news channel in the past three years or so, then you have heard about the “net neutrality” battle. Condensed to its simplest form, this issue concerns the ability of internet service providers (ISPs) — such as Verizon, AT&T, Comcast, Charter and others — to “mess” with the flow of online traffic. Namely, advocates for net neutrality, also called the “open internet,” fear that allowing ISPs to manipulate traffic speeds based on a fee-based system will mean that big players get preferential treatment while small players get edged out. For small and

This year's Black Friday shopping spree brought in an estimated $13 billion. That's a nice chunk of change, but it's still a disappointment for the retail industry. It's a decline from last year's figures and it represents the latest in a multi-year trend of unpredictable shopping patterns. But does that mean your business has to miss out? Let's take a look at what changed this year and what you can do about it. Not the Trend You're Expecting The quick explanation most pundits give for the decline is a shift to online shopping. The theory is that store sales are down because more dollars are being spent with online retailers instead.

As I write this post, I’m looking at a diagram on a whiteboard in our conference room. I got an idea and threw it up on the board and explained to everyone at the company about this new thing. Below is a picture of that diagram; at first it looks pretty standard. But its 3 circles, according to Simon Sinek and masterfully outlined in his book Start With Why, are at the heart of why Apple, the Wright Brothers, Martin Luther King, Jr. and Wal-Mart were able to do what they did. The Personal Importance of “The Why” What’s captured my imagination and, increasingly, those

We've talked before about the efforts Google is making to stop piracy and how it can affect your business, but we've never gone into what to do if your content does get pirated. Who do you call? Can you get it taken down? And do you need a lawyer? While online piracy is rampant, it's never been easier to take action against it. This is usually a simple DIY job that does not require an attorney. 3 Steps to Take if Your Content is Stolen There are several ways to deal with pirated content. Below we'll discuss the three simplest ones. These proceed from gentlest (and easiest) to most serious. You may or may