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November 2015

Is your blog getting enough traffic? Do people in your industry share your posts? If the answer is no, Google and content marketing platform ScribbleLive may have a solution. At least, if you like live blogging. What Is Live Blogging? Live blogging is the act of writing blog posts in real-time while you're at an event. It's a popular way to report on conferences, seminars and industry gatherings. It makes it easy to cover your experience, because you get your thoughts down quickly while they're happening. And readers get to share the experience even if they aren't there. (Or if they are there---fellow attendees also read live blogs, especially if promoted with the

What happens when Google scrapes info off your site and gives it to your customers---without sending them your way? To many in the SEO and search engine marketing community, it spelled disaster. But a recent site analysis by Ben Goodsell suggests the opposite: if anything, it boosts your traffic. The Rich Snippet Tug of War Rich snippets in general are nothing new---they're just a way for search engines to highlight specific information from your site in the search results. The problem came, however, when Google started lifting content altogether to answer user questions. This is part of a bigger shift where Google is acting less as a

  What if searching the internet was more like having a regular conversation? That's the idea behind an announcement that appeared Monday on the official Google blog. Google says its search app just got a whole lot smarter---and can understand complicated, natural language questions. Google Grows Up Google says its app can now understand the meaning of a question you ask it, then "find the right facts and compose a useful answer." It does this by breaking a question down by its semantics and understanding each part of what you ask. Although not mentioned in the announcement, the changes are likely powered by the RankBrain AI.   So what difference does that make? Google calls out three types of

We all know that the #1 spot in the search results is the most coveted position for any keyword. The entire point of the SEO game is to help your business take that spot---because it pays off with far more clicks. But what if the difference is even bigger? That's the lesson from a recent spat of research by Alex Stein. Alex had an opportunity to track conversion data as his company moved into the top spot for a variety of his industry's keywords. He found that topping out the Google results didn't just get him more traffic, it got him higher converting traffic. SEO and Conversions The normal incentive

The phrase "interstitial ad" might not mean much to you, but if your business has its own app, it could have a huge impact on your mobile SEO. Google just launched its new algorithm that penalizes sites with interstitials. What Is an Interstitial Ad? The easiest way to understand an interstitial is to see one in action. Grab your mobile device and try navigating to yelp.com. At the time of this writing, what you'll most likely see is not the reviews of local businesses that you'd expect. Instead, you'll see a red-accented screen suggesting you download their mobile app. This page is "interstitial" because it stands between you and the content

Imagine you're a recording artist. You find a website that offers a full download of your latest album, free of charge. The problem is, you never game them permission to use your album and you never get a penny of their advertising revenue. So you file a takedown request with Google, and pretty soon the page with the illegal download link is gone---it may still be out there, but no one can ever find it with a Google search. Doesn't it seem like your problem is solved? Some people say no. Google has recently faced pressure from groups like the Motion Picture Association of America (MPAA) and Recording Industry

Google just announced it's using a type of AI to rank and sort its search results. For the tech community, that's pretty cool news. But for marketers and business owners the big question is: how will this affect my SEO? The new system, called RankBrain, was first revealed in a Bloomberg article and has been confirmed by Google. It uses machine learning, a method where a computer program makes connections between pieces of data to essentially become "smarter" at a certain task---like returning search results. Although not the kind of thing you'd see in a Terminator movie, this is a form of AI. And it's an effective one. What