Chat with us, powered by LiveChat
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Lorem ipsum dolor sit amet, consectetur.
Contact us now +1128 5255 8454
[email protected]

Instagram Feed

October 2015

One of the most important---if most overlooked---tools on the web is about to become a whole lot more powerful. The Wayback Machine, an archive of past web pages, just received a massive grant to overhaul its service. That's going to make it easier than ever to find old content, and harder than ever to hide it. Why Go Wayback? Unusual among tech tools, the Wayback Machine is run by a non-profit organization, the Internet Archive. It was created in 1996 to crawl and archive the web, with the hope of preserving information on web pages even if the pages themselves disappeared. In that sense, it's almost more of a

Does your site have a product support section, FAQ, or help forum? If so, you may be able to leverage that content for SEO. That's the lesson that Tom Demers teaches us in a recent how-to, and it's one I wanted to take an in depth look at today. We've covered similar topics before---for example, optimizing your About page or using customer calls as an SEO goldmine. But Tom's guide applies this approach to an area of your site that's almost always overlooked. Help and support pages are seen as almost back-end content that's irrelevant to marketing. But, if you groom it and link in the right places, Tom

Google recently made a major change in how its knowledge graph works. As reported by Search Engine Land, the knowledge graph now links to the main site of companies it features. Knowledge graph is the "info box" that provides helpful quick answers in the search results. When you search for a brand by name, the knowledge graph shows key information like their address, phone number and logo---but until recently, didn't link to their main site. Now, the URL appears just below the company name, as a clickable link. Here's an example using CBS: This may seem like a minor change, but it's an important one. Major websites

Making fresh content costs money. And it's worth it, when it first goes up. The burst of social media support and traffic pays for itself. And on some level, you know it's a long term investment that can keep contributing to traffic in the future. But eventually your content will become outdated. Old content can have a host of problems. It can simply be inaccurate, like posts that refer to services you no longer offer. Other times, old content has stopped performing. It served its purpose once upon a time, but it stopped getting clicks. Either way, you have options to make it good again. A recent article

If the information age has a favorite conspiracy theory, it's that Google is watching you wherever you go. Whether it's via your smart phone, your desktop, or all the personal information you've ceded over the years, the search giant knows where you are. Except it turns out that isn't true. If you check where Google thinks you are while you browse, you'll find it may be off by as much as 300 miles---or even think you're in a different country. Those are the results of a recent study in which nearly 150 people checked how Google located them as they visited a website. It turns out that the search engine is not quite

Recently I wrote about the benefits of long form content. Long content---meaning blog posts of 1,200 words or more---has massive benefits for your site: higher conversion rates, more social media shares, and a tendency to rise to the top of the search results. If your blog never runs long articles, you're missing out on a lot of traffic. But long content is a lot harder to write than short blog posts. So how exactly do you write long articles that perform well? Here's our complete guide. Step 1: Choose the Right Topic Choosing strong blog topics is always important, but it matters a lot more with long form. Reading a long

Last week I discussed how adding rich snippets to your site can boost traffic. It turns out this was timely advice: a new study says that a search result in position #2 can get more traffic than position #1—if the second place result uses a rich snippet. How much more? A beautiful 13 percent. That’s more clicks, more traffic and ultimately more sales, without even taking the top spot on Google. The reason this works is because rich snippets stand out visually. The “snippet” can be any kind of rich media that Google will show with your result—store hours, location, etc. It makes your search

We all know Google is the giant of the internet, the one site that seems to keep growing no matter what's happening. Year after year, they scoop up more users and outperform the other search engines. But what if that rise to power has come to an end? That's one conclusion to draw from recent data by comScore. The data is a monthly report on US search traffic. And it shows that although Google remains the dominant US search engine, it has slipped on desktop search traffic. The Numbers The numbers in question are very, very specific. "Desktop" search traffic refers to searches on actual computers (including laptops). This is separate from

If you're like most brands, your blog posts top out at 500 words. There's a good reason for this: 500 is about the length of a newspaper article, it's easy to read through, and with pictures and section headers it looks pretty meaty. Plus, it doesn't cost much to commission a 500 word post. But columnist John E. Lincoln says there's good reason to go longer. In fact, he says that long form content---which he defines as 1,200 words minimum---can boost just about every aspect of your online presence. In his words: "Long-form content can make you look like more of an expert in your field, increase the