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September 2015

What do you do if your traffic suddenly drops? Did something kill your SEO? What if it was a tiny technical error made months ago---can you find it and figure out how to solve it? These are the questions at the heart of a new piece on SEO disasters by Mark Munroe. Mark's article is aimed at SEO pros, but you don't have to be an expert to understand the key problems that crop up over and over (and how to avoid them). Here are five of the most insidious, that you can easily prevent: 1. Nofollow/Noindex woes. Every time you add a link to a page on your site, you

When your website shows up in search results, are there "rich snippets"---mini-previews that show what the site is all about? If there aren't, you may be missing out. These snippets are more than just for show. They increase click through rate (CTR) substantially. So much so, in fact, that a site that ranks #2 for its keyword will actually get more clicks with a rich snippet than the #1 site with no snippet. That's a pretty mean game of leapfrog. Often, we see that business owners aren't sure how to create rich snippets for their website, and many think it's highly technical. But the truth is creating

No one wants a penalty from Google. A single penalty can get you knocked so far down the search results you may as well be invisible. It can be reversed if you make things right, but some companies abuse this system—and Google just announced they’ll take extra measures against repeat offenders. It’s more important than ever to stay out of their cross-hairs. Many companies wander into a Google penalty by accident. Anything that seems remotely spammy can trigger the action, and business owners don’t always know what’s allowed and what’s not until it’s too late. In a world where you could easily make things

Online marketers have a powerful tool that other channels lack: instant data on how well an ad works. Every click on the ad is tracked, and ad performance can be evaluated with surgical precision. At least, that’s what marketers like to think—but it may not hold true when the interruption curve is at play. The interruption curve refers to how much an ad interrupts a user’s online experience. Advertisers often see interruption as a good thing because it’s a sure way to get attention. But users respond differently to ads that disrupt their experience. The ads don’t necessarily become less effective, but they’re less

Chris Watson, CEO of EverSpark Interactive, an Atlanta SEO Company, remembers vividly watching a colleague, Jason Hennessey, and the colleague’s family battle the effects of epilepsy when his young son, JJ, was diagnosed with the disorder. That experience serves as the inspiration for the $1,000 JJ Hennessey Honorary Epilepsy Scholarship open to any currently enrolled undergraduate student diagnosed with epilepsy in any form. Epilepsy is a neurological disorder typically symbolized by seizures. What many do not understand is that the disorder is not monolithic in nature and can present differently in different people. Most seizures can be treated with medication, however, in some of

Last time we talked about when to use responsive design and when to make a whole separate mobile site. As your business grows, you may want a higher level of customization for your mobile pages—and that probably means developing a mobile site with its own URL. This is especially important if you make a lot of your sales completely online, since the pages that work best for mobile users will look very different from those that work for desktop. Just creating a good-looking mobile site isn’t always enough, though. You want your site to truly cater to mobile users, making their visit as easy

I’ve written a lot about how to make your site mobile friendly. This is crucial in today’s digital marketing landscape, because more users are shopping or looking for information on mobile, and Google actively penalizes sites with poor mobile experience. One of the standard tips for getting your site up to snuff, of course, is using “responsive design”—a style of coding that makes your site look good on any screen size. But responsive design isn’t the only way to make a mobile site, and some would say it’s not the best choice. So should you use it, or not? Columnist Abraham Nord offers a detailed

Does your company use video ads on Youtube? If not, you might be missing out. While pay-per-click advertising costs have risen elsewhere, it turns out Youtube’s “TrueView” ads have held steady—at some of the lowest rates on the internet. TrueView ads are the commercials that play just before a Youtube video starts. They offer a sort of “best of both worlds” for Youtube and its users: the site remains free, and advertisers get an audience that has to watch the ad to see their content. If that sounds amazingly effective, it’s because it is. It’s also a bargain. It’s not clear why Google has kept

It’s not every day a search giant hands you its entire trove of marketing data for a major holiday. But for Bing Ads, the more successful your Halloween marketing is, the more successful they are too. That’s why Bing released a stunning 47-page slideshow revealing every Halloween internet marketing trend you could ever hope for. The virtual treat basket contains data on when people start their Halloween searches, what they’re searching for, and what kind of content they like. It’s a field guide for putting together a record-setting Halloween marketing campaign—if that’s your cup of cider. But the slideshow has gems even if you don’t

After 3 years of intense, market shifting Google updates in the form of Panda, Penguin and Hummingbird, I think we’ve landed in a new world. One that can be dominated by PR Agencies partnering up with ‘legit’ SEO firms, if they both understand the rules of engagement and embrace a new reality through fresh eyes. Think of Google and why it does what it does. In the most basic sense, it’s attempting to serve up ‘the truth’. Plenty of power players in the SEO community have debated this point for many years, and with good reason. However, I’m not talking about the ‘moral compass’