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May 2015

When you search for something, do you just type in the phrase you're looking for, or do you phrase it in the form of a question? If you're like most searchers, chances are good that you type in a question at least some of the time. That's the finding of a new study about the psychology of searching. The study found that more than 1 in 4 searches---27 percent---are phrased as questions. What Determines Your Search Style? That makes a lot of sense. Human beings are not wired to think in rigid concepts, we think narratively---often we think the same we speak. I would never see a doctor

Unless you've been hiding in a cabin with no Facebook or email, you're intimately familiar with online petitions. These stirring pleas come from well-meaning friends and family and often represent important causes. They're an easy route to activism: one click and you "sign" your name, signalling that you agree with the cause. But there's always a followup step: would you be willing to contact your legislator and tell them how you feel? Personally, if it's a cause I agree with, I'm totally willing. After all, the influence of thousands of likes or online signatures remains relatively small, whereas direct contact from a constituent does have some political cache.