Better Law Firm Copy, Part 1: You Need a Voice

Recently I talked about bad web copy on law firm websites. Bad copy causes two problems: it loses potential clients and it hurts SEO. The better written your website is, the more engaging it is to future clients, and the more valuable it becomes in the eyes of Google. So what does good copy look like, and […]

Is Avvo Hurting Your Law Firm?

If you run a law firm, you almost certainly have a profile with Avvo, the law firm review and ranking website. And if you’ve earned a high rating on Avvo, say a 9/10 or 10/10, you probably posted an Avvo badge on your own website. After all, it never hurts to show off an award, right? […]

Is Reblogging Good or Bad for Your Business?

Your business has a blog, and you spend a good amount of time, money or both to keep it updated. But what if you google your company name and find out that another website is taking your blog posts, in full, and reprinting them on their own site. Is this good or bad for your company? […]

Let’s Talk about Bad Law Firm Copy

Many of our clients at EverSpark Interactive are law firms. These firms come from many backgrounds, cities, and practice areas but they all share a common goal: to rank well on Google and get as many new clients as possible. The problem is that many law firm websites are not written in a way that […]

Now You Can Choose Your Display Image on Google

What does it take to stand out on Google? Thanks to a new upgrade to Google My Business, a couple of photos may do the trick. We all know that Google likes images. Images stand out from text information, whether that’s making the knowledge panel pop in search results or bringing a location listing to life […]