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February 2015

Searching for medical information on Google is a uniquely terrifying experience. You never know how reliable anything you find is, but along the way you manage to convince yourself you have everything from dengue fever to diphtheria. As a self-diagnosis tool the internet ranks somewhere between a ouija board and asking grandma. Google has apparently decided to change that---or at least, take one major step in the right direction. That's the idea behind a new use of the knowledge graph which is already appearing in search results. Doctor-Approved Knowledge Panel Under the new feature, search results for a variety of health terms will be accompanied by a sidebar

Let's say you're doing everything with your blog that you're supposed to do. You continuously produce new content---not just once a month or once a week, but nearly every day. You focus on creating posts that are truly valuable to your readers, that solve problems or offer resources. Now: how do you get people to read them? Readership matters. Your blog is more than just an SEO gimmick, to boost your ranking by keeping your site looking fresh. It should be a go-to part of your site where clients and non-clients alike find the information they need, and get to know your brand in the process.

Would you be willing to pay for an online ad that doesn't take customers to your website? For many businesses the answer is apparently "yes," at least if that ad puts them in touch with you by phone instead. That's the idea behind the newest type of Google AdWords ad, the "call-only" ad. Call-only ads appear in mobile search results. They look like normal ads, but tapping on them doesn't take the user to your website. Instead it shows your number and prompts them to tap to call you. In other words, it funnels toward phone instead of web. Click-to-call is nothing new; AdWords has long supported the ability to let

What if you could order food from any restaurant you like, on your computer, simply by searching for it online? That's the idea with a new feature Bing just rolled out. The feature allows instant online ordering from numerous restaurants---without even going to a restaurant's website. Instead, all you do is search for the restaurant on Bing. In addition to the usual search results, you'll likely see a sidebar that has business info such as location and contact info. And now, for countless eateries, that sidebar will include an "Order Online" button. Why Bing? My first thought on seeing this new feature was, wait, why isn't this already

We've talked before about how important site speed is. A website that loads slowly gets downgraded by Google's search algorithm, meaning you drop behind competitors in the rankings. And a slow site speed can also be bad on the human front: if your page takes a few seconds to display, users may take that opportunity to click over to another open tab, check their phone, or get up to refresh their coffee. There's no guarantee they'll ever come back to looking at your site. As it turns out, page speed now matters on a third front: the effectiveness of pay per click ads. In a recent Search

It's fair to say that Siri, the helpful AI living inside the latest generation of iPhones, is a mind blowing piece of technology. That was certainly true when she was first rolled out to the mainstream public in 2011, when the idea of asking your phone a question still seemed pretty sci-fi. In the time since, Siri has proved how useful she is and is now relied upon by millions. But Microsoft believes Siri is already obsolete, and expects to leave her in the dust. That's where Cortana comes in. Cortana is Microsoft's own AI personal assistant, which is out in beta for Windows phones in the United States, and

Google is known for big numbers: billions of searches, billions of users, and billions of dollars. But a lot of that revenue comes from ads, and Google has standards for what ads they'll show. That means they have one other very big number to deal with: how many ads they ban. It turns out there were more than half a billion in 2014. That number and many others were just released in Google's Bad Ads Report. Given that Google is self-policing the ads it may be startling that they're willing to ban so many, but Google has made its reputation based on delivering only high quality

Search engines place increasing importance on delivering accurate local results. That means that local SEO, or ranking for the locations you serve, is just as important as ranking for keywords. But that isn't always easy, and we've seen some common mistakes that business fall into. Here are four local SEO pitfalls you need to avoid, and what to do instead. #1: Don't Just List Cities One of the most common mistakes we see with local SEO is the "city list." This is when a homepage simply lists out all the towns or areas you serve. Unfortunately this does not contribute much if anything to your local SEO. What

You know that old saying “I never win anything cool,” well that call changed this morning with a phone call from Star 94.1 Atlanta. It will started 3 weeks ago when Amber entered their “#pinit2winit” dream wedding content. The contest consisted of pinning tweets to this Pinterest board, basically portraying your dream wedding at Lake Lanier Islands. Amber pinned over 200 pictures and off it went into cyber space. Amber received a phone call the day that the first round of the contest was over and we were picked as one of the top 50 couples. This was amazing news and this is

You can't talk local SEO without talking customer reviews. Review sites are a first stop for many consumers, increasingly used instead of search engines. And the most prominent businesses on review sites are usually those with the most reviews. So how do you get enough reviews to be visible? To a lot of companies, getting reviews can be hard. You can't buy or bribe reviewers, and there's a natural tension over whether you'll end up getting more bad reviews than good. And yet driving customers to review sites is invaluable for getting more sales. That's why we decided to put together some tips to help you get more reviews, and manage your