Another calendar year is over and four promising new quarters lie before us. What if 2015 was the year you finally got more traffic, more buzz, more social media fans and, best of all, more sales? With the right SEO it can be. Here are five SEO resolutions every business owner should make before rolling up their sleeves for the new year: Jump start your blog. What kind of content goes up on your company blog? For many businesses the answer is "not much." Company blogs often get short shrift, unveiling the occasional press release or special offer and mostly sitting dormant. This is a huge
Instead of sporadic updates, Google’s Penguin algorithm will now update on a near-continuous basis, according to Search Engine Land. That’s a major change from past practice and it means that Penguin’s impact on search results may be harder to notice and evaluate. The information was given to Search Engine Land earlier this month and the change seems to affect only the Penguin algorithm; no other Google search-ranking algorithm was mentioned. Penguin is the game-changing update that Google first released in 2012. As we’ve written about in detail, Penguin was designed to evaluate the quality of links leading to a given website in order to more accurately
What if every computer in your office were replaced by an iPad? For many of us, replacing all those clunky desktops sounds like a dream come true; to others, it's a nightmare. But Apple has made inroads in the iPad as an enterprise tool---one not just used at meetings or on the go but as a primary work tool. There have always been hurdles to this. Initially, the main one was the difficulty of typing. These days lightweight wireless keyboards are so ubiquitous, and of such high quality, that typing into an iPad isn't the problem. The selection of business apps is. Apple's partnership with IBM has
We all know that the impact on online display ads has fallen since their heyday in the early 2000s—and prices have fallen too. But prices may not nearly have come down enough to compensate for the loss in visibility, if a new study by Google is to be trusted. Google’s display ads, like many, are priced per impression or “view”—in other words, based on the apparent value of the real estate as determined by page traffic. But how many of those viewers actually saw an ad? According to Google, it was less than half. Specifically, only 56.1 percent of display ads even had a chance
We’ve written quite a bit about the role that content plays in SEO. In fact, that message rings across the internet these days, because there is no single factor that influences search rank—on any search engine—as heavily as regular, high value content. That won’t change anytime soon. But this raises an interesting question for business owners: if the key to a successful SEO strategy is content, then who needs an SEO firm at all? After all, isn’t content something that can be created-in house? First let’s define our terms. By “content” we mean, above all, the text on your static web pages and your blog.
If you own an iPhone or a Mac, you likely use Safari to browse the internet. And you’re probably used to typing search terms into the bar at the top—the same bar where you type URLs. What you may not realize, as you peruse the search results, is that they’re served up by Google. That may change next year, according to Search Engine Land. Apple has long had a contract making Google the default search provider for Safari, across all devices and regions. Given that “iPhone” and “smartphone” are nearly synonymous, at least in the US, that’s no small market. (Safari users can manually
We all have one. Go to any business website and hunt down the Contact page, and what you’ll find is always the same: a contact form with required fields to fill out to say hello. The contact form is a basic tool of customer service, and helps streamline the response process. It’s also overused and can come across as pushy. Many businesses offer the contact form exclusively—meaning it’s the only way to contact them. Alternately, they may offer a phone number as well. But with the specter automated phone menus looming over the telephone, who wants to close the browser and dial a number?
Lately we’ve talked a lot about Google’s woes in Europe. The Continent has pretty much decided that Google is too successful, and needs to pay up big time—particularly in Spain. But Google is fighting back, and so far seems to be winning. Let’s start with the basics. As we discussed, a new Spanish law required Google to pay a fee to news companies every time it used their content in Google News, even just a snippet. Unlike a similar law in Germany, the Spanish one didn’t allow news sources to waive this fee; it was mandatory. Google’s response? It closed Google News Spain. But that’s
What happens when you drag Google into a spurious lawsuit? At least in Europe, the world’s most powerful search giant rolls over and gives in. That’s more or less what happened last month, when Google decided not to fight an anti-defamation suit, instead opting to settle out of court and, effectively, to alter its search results for a single European billionaire. The case was brought forward in the UK by businessman Daniel Hegglin, suing several supposed slanderers over online defamation. (For the record, the slanderers claimed that Hegglin is “a murderer, paedophile and Ku Klux Klan sympathizer…”) The hateful language seems to come from an
No one can optimize for everything. Every keyword you choose to optimize on your website has to become the focus of content. Each one is also fodder for online ads, which cost money to run. And not all ads produce results. So how do you know which keywords are the right ones? Let’s start by discussing how not to pick keywords. Keywords don’t come from thin air—and for the most part, they don’t come from hunches or instinct either. Often, business owners come to us with a list of keywords they want to optimize for, but when we ask them how they researched these