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September 2014

  How much would you pay for a 5-star rating on Yelp? How about to make those bad reviews go away? So far, Yelp hasn’t officially offered anything of the sort—but a court decision earlier this month says they can if they want to. Yelp was taken to court in California on allegations that it was “extorting” business owners by pressuring them to pay for good ratings. Yelp denies the allegation, but apparently it needn’t worry: the Ninth U.S. Circuit Court of Appeals says that fixing ratings is fair play. That surprises many business owners. Yelp has become perhaps the biggest destination for consumers who want

Want to get more traffic for your website? How about investing in costly web encryption that you don’t actually need? That’s the proposition that Google put forward last month, when it announced an incentive for site owners to switch to HTTPS (hypertext transfer protocol secure). For the record, HTTPS is the more-secure form of the familiar HTTP, the protocol that transfers data over the web. Right now the majority of websites don’t use HTTPS because they don’t need it, but Google says it’s now using HTTPS as a signal in search ranking algorithms. In other words, make the switch and you will likely get