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August 2014

Yesterday Google announced the end of its great Google Authorship experiment as it relates to search results. Author snippets won’t be shown on SERPs and authorship markup will not weigh in search ranking, effective immediately. Authorship has had a mixed history. While Google was interested in the idea as far back as 2007, it was only with the launch of Google+ that it gained any traction. Suddenly, authors could link all their work back to a single Plus profile and get credit across the web. But the victory was short-lived: by 2013 Google reduced how many author snippets it showed per search, and six

The Public Relations Society of America Georgia Chapter welcomed members and guests to the annual media day Thursday, August 14. EverSpark Interactive’s Dave Paul and Denae Olberding attended the coffee-with-the-media morning session in Buckhead. The pre-lunch discussion featured local media mavens from around the Atlanta metro area. The panel included: Jovita Moore, Evening Anchor, WSB-TV (ABC), Channel 2 Action News at 5 p.m. and Channel 2 Action News Nightbeat Jim Van Anglen, News Editor, overseeing state news for Georgia and Alabama for the Associated Press in Atlanta Jennifer Leslie, Reporter, WXIA (NBC), contributes to morning and weekend newscasts, works early mornings and reports for both 11Alive News

Lewis Sellers, a young entrepreneur, SEO maven and technical writer, has owned, developed, and analyzed all sizes of Internet-based businesses in his career. Since finishing up his education at St. John Fisher School, Harrogate, U.K., just five years ago, Sellers has developed a strong presence in the SEO world, both as the current managing director at a website design and search engine optimization company and as an industry pro published in the likes of Moz Blog. Now he’s tackling a rather big mountain – a Google-sized one, in fact. He’s preparing to launch an application to solve the time-dragging nemesis of a Google penalty. We

Have you ever found yourself wondering what the whims of the Google gods are this week? How can you make your site an all-singing, all-knowing powerhouse when it comes to the latest tricks of SEO? Maybe you'd just like to find out more about how Google and search engines work. If so, then EverSpark Interactive's weekly What's New In The World of Google meetup is for you. Ever week, professionals from all levels and numerous fields come together to discuss and learn together. Better yet, the meeting is free and open to all. Join us at our next meeting on Wednesday, August 27th, 2014 from

Building links, SEO and navigating the ever-shifting sands of Google's likes and dislikes is enough to drive even the most calm of website owners to be brink of insanity. If you've ever found yourself even simply wondering how Google works, then joining in on EverSpark Interactive's weekly What's New In The World of Google meetup should be marked as a must-attend on your calendar. You'll learn all the latest going's-on with the search engine giant, and also a few tricks you can take home with you. Join us at our next meeting on Wednesday, August 20th, 2014 from 8am – 9:30am. Space is limited --

If you have a website, you need a good SEO plan. But how do you keep up with the whims of Google? With EverSpark Interactive's What's New In The World of Google weekly meetup, your search for the latest Google goings-on and SEO tips and tricks is over. Please join us at our next meeting on Wednesday, August 6th, 2014 from 8am – 9:30am. Space is limited -- so be sure you RSVP to get your front row seat to what's always a lively discussion.  Even if you're not positive you can make the meeting, you can always play a little catch up with our

Twitter is one of those things you’re “supposed” to do. It’s a way to reach your audience and promote your brand, essentially for free. But how much are you actually reaching people? Do your tweets get read, do your links get clicked, and would paying to promote tweets be a great marketing spend or a total waste of cash? Until recently, those are questions most business owners couldn’t answer. That’s because “organic” tweets—the ones you send out every day, without paying anything—had no analytics support. No data. No way to see what was working. Twitter changed that a month ago, offering organic Tweet analytics. This

For owners of news websites, Google has opened the door—at least partly—to the way in which it will identify and display your content in Google News. The opportunity comes in the form of the new News Publisher Center which was announced this week in a blog post by Google engineer Eric Weigle. The center lets news publishers make changes to the official Google record of their sites, in three main ways: Updating basic site details like name and site labels Updating the structure of your site by adding, removing or changing section URLs Most critically, labeling each of your sections with a topic tag The