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February 2014

After last week's cancellation thanks to Snowmageddon Atlanta, EverSpark Interactive's What's New In The World of Google meeting rolled on into 2014 and hopefully fewer cold-related weather events. EverSpark opens its doors every week on Wednesday from 8-9:30am for professionals who want to know more about how Google works, as well as tactics for improving their own sites. Please join us at our next meeting on Wednesday, February 26th, 2014 by RSVP'ing on the Meetup.com link below. Can't make the meeting in person? Don't panic. We provide catch up notes for every week on our blog. Take a look through our archive to catch up on anything

For the ever-expanding virtual workplace, it's often impossible to gather participants in the same room for a meeting. Unfortunately, dialing in to a conference call just doesn't offer the same opportunities for brainstorming and collaboration. Meetings need to provide that face-to-face experience, with participation available from any device. Enter Google's Chromebox for meetings, a new Chromebox bundle that makes it easy to hold high-definition video meetings. The system, powered by the Google Cloud, combines aspects of Google+ Hangouts and Chromecast in one low-cost mash-up. Chromebox for meetings has some innovative features to help bring people together. It comes with all the ingredients for instant

[caption id="attachment_5748" align="alignleft" width="330"] EverSpark staff preparing for an unexpected office sleepover.[/caption] After missing last week's meetup due to Atlanta's Snowmageddon, which literally had the city in a state of gridlock, members showed up for the education, but enjoyed sharing their snow "war" stories with one another. A few staff members talked about how they spent the night at the EverSpark offices and enjoyed fine dining which included Domino's pizza, Pringles potato chips, Progresso chicken noodle soup, gummy bears and beer. A long week indeed, but we prevailed. Please be sure to join us every Wednesday from 8 to 9:30 am by RSVPing at the following

In consideration of the differing capabilities between old-school feature phones and newer-age smartphones, Google is introducing a new user-agent for Googlebot to replace Googlebot-Mobile. Webmasters have tried – and failed – in the past to instruct Google web crawlers to block feature-phone indexing while at the same time allowing smartphone indexing. Programmers ended up blocking all mobile-related indexing instead, causing Google to neglect all of their smartphone-optimized content. The new Googlebot is designed to allow indexing or crawling on smartphones when the intent is to block only feature-phone indexing or crawling. This will allow webmasters the ability to have more control over content search

The 2014 Super Bowl was the most-watched event in television history, and although the game was lopsided, TV advertisers had to be pleased with the estimated 111.5 million U.S. viewers who caught a glimpse of their commercials. With airtime rates averaging an all-time high of $4 million per 30-second spot, it pays to measure the effect that TV advertising has on brands’ social channels. EverSpark Interactive collected social-media data on each advertiser before and after Super Bowl XLVIII and monitored postgame YouTube activity in the 19 hours following the big game. Budweiser’s “Puppy Love” commercial plastered the competition on YouTube, racking up a whopping 38.2 million views.

Google engineering chief Ray Kurzweil believes that Internet search engines will begin to function more like humans within 5-8 years. This includes the ability to respond to more complex questions asked by users. Not only that, but the more human-like search engines of the future will be able to exercise comprehension of the pages they're searching and be able to point to the information that will be most useful to users. Users will be able to solve problems more quickly as well as gain the information needed for the projects they engage in. Kurzweil shared his vision of future search-engine technology while being interviewed