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October 2013

What are Penguin 2.1, Hummingbird? Google fine-tuned its search algorithm in early October, calling the update “Penguin 2.1,” raising the bar on quality standards for backlinks. This comes on the heels of a complete algorithm overhaul in September 2013 known as “Hummingbird.” In short, these updates are: Punishing websites with low-quality backlinks (Penguin 2.1) Punishing websites that “mirror” each other from the same owner (Penguin 2.1) Catapulting websites with high-quality backlinks to the top of search results (Penguin 2.1) Providing users more direct answers to their search queries (Hummingbird) Why did Google make this change? According to Google, the Penguin 1.0 (April 2012) and Penguin 2.0 (May 2013) updates were not

Internet marketing is ever-changing and as a digital marketing agency we understand that our leadership position hinges on continuing education. One component of marketing that we are all aware of and spend a good amount of time on is social media. From Facebook posts to the latest and greatest trending hashtags, social media has gone mainstream. Social media isn’t a stranger to EverSpark, but how exactly do social and SEO relate? EverSpark marketers Megan Fitzgerald and Denae Olberding had the privilege of attending the Digital Atlanta conference and kicked off the week of digital-savvy sessions with a social media and SEO seminar. The weeklong

If you promote your business online, then you've likely researched keywords. Keyword research helps you find out exactly how people find your product—and it's not always how you'd expect. For this research, most businesses start with the Google AdWords keyword tool, but that isn't where your efforts should end. That's because AdWords is just one of several great keyword tools that are free to use, and not every tool works well for the same things. Smart keyword research is used for at least three major marketing purposes: 1. SEO: This is what everyone thinks of first. By knowing which keywords people search for, you know

It's a problem that has existed as long as there have been search engines: How do you handle complicated searches? Although search technology has come a long way in 20 years, the answer for all large-scale search engines – even Google – has remained “not well.” Once a user searches for something that involves a complicated range of possible answers, there's just no good way to choose which results a user will personally find most relevant. At least, not with today's computing power. Imagine, for example, if someone searches for panic room. Are they interested in home security, the 2002 movie, or the obscure Welsh

Pay-per-click advertising has become a standard in online marketing, and is easily the bread and butter of online sales for small and medium-sized businesses. These businesses can easily carve out a substantial share of traffic through pay-per-click (PPC) campaigns, but a new study by WordStream shows that most small businesses are missing the ball — and wasting an average 25 percent of their PPC budget. The study looked at the PPC decisions of 500 small and medium-sized companies in a variety of niches including hospitality, retail and B2B. While these companies find PPC effective enough to spend an average of $1,200 a month on

If you're a geek like us, then chances are you've heard the news: Google deployed a new algorithm last month, and this one is truly different from all that came before. But the new formula, known as Hummingbird, has not sent SEO agencies running for the hills — and it has not dramatically affected PageRank for most sites. In fact, for many sites we think it will make long-tail SEO more important than ever. Here's why. Paving the Way for Artificial Intelligence Hummingbird has not assigned any new penalties to SEO practices, nor has it changed the value of keyword optimization. Instead, it focuses on enabling