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September 2013

Adapting your online strategy to new technology can be hard. When mobile devices went mainstream, for example, millions of people began using them to shop – and many businesses had unexpected expenses as they raced to create a mobile-friendly version of their website. But not all changes in technology are hard to respond to, and new findings from Google suggest an inexpensive way to boost your sales. “Click to call” is a feature that many business owners still aren't familiar with. But if there was any doubt that consumers are using it, a Google-commissioned study by Ipsos has laid them to rest. Click to

Press releases have been online for as long as the news has – and they bring in traffic. A press release posted to a newswire can not only catch a few extra readers, it can also pass on “link juice” – the valuable SEO bump of having another established website link to you. Or at least it could, until Google's latest revision of its webmaster policies. Google has long been engaged in a battle against bad SEO practices, cracking down on companies that try to promote themselves online in a way that doesn't deliver value to real live web surfers. Lately, press releases have

According to Ed Parsons 1 in 3 searches at Google are Local. This equates to 3.6 billion searches a month. So, how do you rank locally? This is a question that more people are starting to care about because of the huge amount of traffic that is coming locally. There is no simple answer to this question but the steps you must take are clear.  Have a Local Listing Now this might seem a bit obvious but there are certain aspects which can be rather tricky. Every location or office should have its own listing and unique phone number. Every listing must have a unique phone

Introduced in 2011, +1 is Google’s response to the widely successful and popular Facebook ‘like’ button. Basically if you find a certain story, post or webpage beneficial or just enjoy the content, you can simply ‘click’ the +1 icon. Google says by +1-ing a result you're essentially giving it your endorsement or stamp of approval. In theory more +1's on a result should send signals back to Google that the page in question is interesting and popular. It’s that simple . . . however is Google actually using all those +1’s in their ranking algorithm yet? According to some recent studies conducted by Dr.

Google announced two new features for Google Plus on Sept. 9: easier Google Authorship authentication and embeddable Plus posts. While these are seemingly minor upgrades, both offer a competitive edge to webmasters and business owners who want to score big traffic. Here's how. Easier Authorship Authorship is nothing new, but it's still far from widespread. For the uninitiated, Google Authorship allows you to link articles or web pages to an author profile. While this sounds trivial, it changes how your article shows up in search results. And that affects traffic. Once a page has an Authorship attribution, it stands out instantly from other search results. Instead

In this weeks ESI video blog, we discuss a Google feature that’s been getting a significant amount of press over the past few weeks: Authorship. At the end of 2012, Google launched a new version of their authorship program for online content making it easier to connect a piece of your own written content directly with your Google + profile. So not only will everything you've written be accompanied by a headshot or brand image, but Authorship will also help those who follow your work more easily recognize content that you've authored in the past. In addition to helping you claim ownership over your work, there’s