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July 2013

Several years ago there was much buzz as the trend in corporate social media leaned away from blogging. In the past two years, however, there has been a major uptick in the number of companies that see blogging as a valuable part of their strategy – from 23% of Fortune 500 companies in 2011 to 34% today. There are some good reasons for this shift, but perhaps none more important than the powerful role that a blog can play in your SEO strategy. The simple fact is that blogs are good for SEO – and here's why: Controlling your keywords: The main vehicle of

Has your website lost rank? For most businesses, SEO is among the highest priorities for web presence – without good search engine ranking, web traffic drops off and online sales slow to a crawl. But SEO can feel like a moving target, because Google continues to update its algorithm every year. Fortunately, Google's code can be cracked – at least, mostly. While no SEO professional has access to the actual algorithm Google uses to rank websites, it is possible to sift through data on a large number of websites, web structures, keywords, and SERPs (search engine result pages) to see what works and what