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March 2012

A little bit of both, in fact. Though your Facebook and Twitter pages may not directly contribute to your SEO efforts in the way that say, link-building does, having a wide footprint online helps Google dub you an authority in your field. Google Plus, the underdog social network, may have a more direct effect on your SEO efforts. Everspark has started to pay more attention to our clients’ holistic presences online - including their social media mastery. You may be asking, “You guys are all about SEO. What could social media have to do with anything?” Our answer is that social media is important

Changes to Google – both present and forthcoming – have a lot of digital marketers on edge this week. Others dismiss the rumors as Google’s way of taking the spotlight off the “Search Plus Your World” controversy (that Google’s own product is being favored, and search relevancy is decreasing). Either way, changes are a comin’, and we all should be ready to analyze and understand Google’s supposed future new way of functioning.     Google + Personal Results – Off To The Right, Now Google dominates a little over 66 % of the overall search market, according to recent research, even after Search Plus Your World debuted