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January 2012

On March 1, 2012, a new privacy policy goes into effect that affects all Google, Gmail, Google Apps, and all other properties’ users. Considering how ubiquitous Google is in many peoples’ lives, both personal and professional, the policy change was bound to cause a stir. That’s why Google got out in front of the mess: I think we can all agree that Google has been more than straightforward about its revised privacy policy, from the numerous emails Gmail users received, to notices on the Google search page, to blog posts, to smoke signals – every possible way Google could get its word out

Google Business Photos, if you don’t know, are indoor shots of your company that you can have on your Google Places listing if you so choose (it’s a pilot program, and is nowhere near widespread).  But these aren’t just your average photos – they’re images that can be turned 360 degrees so that a potential customer can really get a feel for your establishment. Especially if you are a restaurant owner, these photos can have a significant impact on your listing, as many would-be diners like to scout out where they’re going to be eating dinner before it’s even lunch time. Business Photos

69% of American smartphone users surf the web daily -  and the numbers in the UK, France, Japan and Germany are similarly high. There have been multiple surveys and polls released that indicate that the general public is most certainly trending in a very mobile, local-oriented direction. Around the globe, it is clear that more and more people are adopting the smartphone trend. New research from Google (done in conjunction with Ipsos) confirms this fact, and according to the report, “more consumers in the US, UK, Germany, France and Japan use a mobile phone (feature phone or smartphone) than a computer (desktop or

As you all likely know by now, regardless of disputed active user rates, comparisons to Facebook, and other controversies surrounding Google’s social network, it’s not going anywhere. It’s staying put and it’s going to affect our lives as internet marketers, no matter what we do or say. Google has decided that this is the way search will be in the future – more socially oriented – and we all need to adapt to that to remain relevant in this industry. With that being said, let’s talk some more about Google +. Google +: Ever-Changing, Ever-Evolving Since the advent of Google +, many changes have occurred

Fresh off a world wide web SOPA protest, something that was hinted at during PubCon has finally become a reality. In its consistent pursuit of a better user experience for searchers worldwide, Google is rolling out an algorithm update first mentioned by Cutts months ago that addresses an apparently frequent user concern: too much spammy ads and not enough content on websites. The PubCon Hint Remember back when we reported that during PubCon when Matt Cutts referenced an upcoming algorithm change having to do with page layout? Here’s a little excerpt from our blog post, Pubcon 2011: Is SEO Dead (Again)???, where we relayed Cutts’s

A word before we begin: Please take a minute to protest the SOPA and PIPA bills, which aim to censor the internet. Tell your congressperson that you will not be censored before they vote on January 24th, and stand up for the rights of internet users everywhere.   Join the noise on twitter by hashtagging your comments with #stopSOPA. Get your voice heard and, as Google says, “End Piracy, not Liberty.” Also, take action here.     Now, to get back down to business… Mobile Optimization and AdWords And what might that strategy be, you ask? Mobile optimization, I answer. And new changes to AdWords mobile targeting allow you

Happy Friday the 13th, everyone! Instead of feeling superstitious, today I’m simply reminding myself of 13 things I’m thankful for. Number one, of course, is that it’s Friday. Number two is that it’s flurrying in Atlanta today. The rest are pretty silly, except for one: I’m thankful for Google’s recent “Search Plus Your World.” Why? Because all the bickering going on because of it gives us something to snicker about, and because its results have left us with something super cool to blog about. Google? We don’t need no stinkin’ Google – at least, foursquare doesn’t (right now, Twitter would like to believe

Yesterday, Google debuted what we all knew was coming: a revolutionized search that fully integrates its own social network with results. Within the next few days, those who are signed into their Google accounts and are searching Google in English will find some changes have occurred when it comes to search results. Focusing on the goal to revolutionize search so that it understands relationships and people and not just content, Google presents the following three changes to Social Search on its Inside Search blog.   The Changes (More) Personal Results: When you are logged into Google, you’ll be able to find information that is tailored to

Welcome to 2012, everybody! We hope your holiday festivities were smashing successes, and that you brought in the New Year with joy, appreciation, and excitement for an even better 2012. Most of us have made New Year’s resolutions to exercise, eat better, overcome irrational fears (okay, maybe that’s just me) and more- so, here’s to sticking to all of these resolutions and more. With new goals to achieve and a clean slate with which to approach them, we should all enter this New Year with excitement for many promising days ahead, especially when it comes to working extra hard to triumph in a