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October 2011

Happy Halloween! If you were up late watching all the Disney/Nick/ABC Family Halloween favorites (Hocus Pocus, Halloweentown (and all its sequels – too many to list here!), etc) like I was, then you’re probably groggy on this mischievous Halloween Monday. So we’ll get straight down to business and make it short and sweet: Last week, Google announced that it has altered not only how you can implement the rel=author function, but also how the rel=author markup shows up in search results to integrate into the search results more than just your Google + profile picture.     How to Use Your Email to Activate Rel=Author As you

Yesterday, Google + became available to Google Apps Users (I think this takes us one small step even closer to brand pages). When we first began covering Google + and its benefits to users AND  businesses, we talked about how the search engine's social network could be useful to businesses because of enhanced possibilities for collaboration (check out exactly what we said about it back in July here). Opening Google + to enterprise users will make this collaboration a reality and help businesses open lines of communication to an incredible degree.   Google + Will Change the Face of Collaboration Even if this kind of interaction

Three studies released this week reveal the importance of holistic SEO strategies in a post-Panda (times 5) search engine landscape. One study revolves around video trends, and another touches on how people retrieve information in their localities. The third focuses on social media and how virality and views of a post can vary across the popular platforms.   Broaden Your Site’s Reach with Videos When we talk about holistic SEO strategies, we mean well-rounded ones suited for all facets of interactive marketing. Not just SEO so that your site looks good to Google, but SEO that makes your site marketable and attractive to potential customers (and

Content Matters: Exploring Content Strategies to Attract, Engage and Retain Customers Welcome to our live blog from the Atlanta Interactive Marketing Association (AiMA) gathering all about content. After some delicious food, drink and networking, we all convened in a room at the Georgia Tech Global Learning Center to learn all there is to know about content marketing and content strategy. This event is composed of a panel, so it’ll be more of an interaction rather than one long discussion. Let’s jump in:     The view from my seat of the moderator and the panel!   Opening Comments Colleen Jones is the Panel Moderator, and as author of “Clout: The

First: an apology. So sorry for being offline last week – busy times call for desperate measures. But we’re back and here with some exciting things to report about Google, specifically about its now over 40 million user strong social network.   After all the recent hoopla about Google screwing over some businesses in favor of paid advertisers (Google announced last Tuesday that it would begin encrypting the search information of those logged into their accounts; read more about why this could negatively impact search marketers and their clients at Search Engine Land) – Google could certainly use some positive hype. And it’s coming in

Google’s CEO Larry Page set the internet world abuzz with the announcement that the search engine enjoyed revenues of almost 10 billion dollars this quarter, up 33% from last year’s revenues (not surprising considering Google’s ability to regain more market share, with some numbers having Google’s share of searches over 65%).  Page also added that, “people are flocking into Google+ at an incredible rate and we are just getting started!” So what does Page consider flocking? Google + just surpassed the 40 million user mark. Doesn’t seem like much compared to Facebook’s 800 million or Twitter’s 100 million, does it? This number is, however,

The Q3 Report from Efficient Frontier came out this week, and it reports primarily on paid search trends, as well as on Google’s market share, Search Spend, Facebook trends and some mobile (tablets) trends. This information helps search engine marketers to better understand where the best value is, where to concentrate their efforts, and an accurate percentage of who they are reaching with their efforts in these different areas. So, let’s talk turkey (in this case, delicious numbers).     Important Findings Overall, this report reveals many positives for those in the search engine optimization and marketing industries. Let’s have a look at the specifics (all data

The +1 button is coming along nicely since its advent in March. And, we’re finding that our comparisons of Google’s button with Facebook’s “like” button (which is, by the way, soon to be replaced by all kinds of gestures) were absolutely on point. Why? Because, according to a post made yesterday on Google’s Inside AdWords blog, the +1 button will start showing up on display ads.       How is this Similar to Facebook? Rather than telling you, I figured I would just show you (yes I know, I promised I would cut down on screenshots of my Facebook profile. I lied):   As you can see, on Facebook,

It can be difficult sometimes to remove our SEO “hats” and understand how the search marketing industry is viewed by others. Though SEO’s importance to the marketing world has only increased since its nascence, many discount it as ineffective or not worth their time. To counter this belief, here are some reasons why small businesses need SEO to improve their marketing efforts.   Small Businesses Need SEO For small businesses, any competitive edge in today’s technological world can increase revenue. However, getting this edge can be difficult, especially when it comes to converting website visitors into new customers. That’s why it is important for business owners

As we head into the holiday weekend, when, let’s face it, many of us will be spending inordinate amounts of time surfing Facebook (except me, of course…), let’s discuss a new Facebook features that could affect your business presence on the recently overhauled social network.     What is “People Are Talking About This?" It’s a new metric on Facebook. Here’s a screenshot of what it looks like on a business page:     This is the EverSpark business page on Facebook. As you can see, Facebook indicates that “11 people are talking about this.” It’s a good way for Facebook to help business do some brand monitoring. It is still