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September 2011

It seems Google has taken a hint from Facebook (yes, I still hate those darn real-time updates, and I’m going to keep writing about it), and has placed some level of value in “real time” updates with the new Analytics update. Okay – so this has nothing to do with Facebook, but I felt like a little dig there was necessary. Back to the important stuff: Google Analytics users – those indefatigable webmasters who use Google’s tool to track their website’s traffic - saw a change yesterday in how often and how quickly they see changes happening. No longer is there a three

If there was every any doubt in your mind that search marketing is the way of the future (well, and now), just take a look at the report released today by the Interactive Advertising Bureau and PricewaterhouseCoopers. Despite the unpredictable economy and the rollercoaster-like tendencies of the US stock market, the report released by IAB and PwC shows that internet marketing is going nowhere but up.   The Report So, what exactly did this report reveal? According to a press release by IAB: “Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released today by the Interactive Advertising

I know the blog has been pretty Facebook heavy lately, but that’s only because the social network has been changing things up so often. Bear with me as we delve a little bit into the new overhaul of Facebook’s profiles in what I hope will be my last Facebook-centric post for a long time. For the record, I would have written about this much earlier, but was clinging to my old profile, stewing with a mixture of deep denial and curiosity about changes to come, for as long as possible. The time has finally come for me to follow TechCrunch’s directions, get the

But this momentum doesn’t seem to be coming from an influx of users who have left Facebook. If this were the source of the user gain, there would be a lot more people joining Google; Facebook has nearly 800 million users right now, and if there were a mass exodus to Google +, we would know it right away because the increase would far surpass 30%. Might this lack of defectors be because, at last week’s F8 conference, Facebook unveiled significant changes to the user interface? After all, these changes have generated a great deal of buzz, most of it positive – and

Watch the Video Here! Hey everyone, it’s Jason Hennessey from EverSpark Interactive. Recently, there has been a lot of focus on Facebook, from its rivalry with Google + to its recent changes, to the large announcement expected at today’s F8 conference in San Francisco. Facebook’s importance in our everyday lives is undeniable, and its importance in our business lives is always growing. Also, Mashable reports that large changes are in store for the social media site, saying that the upcoming announcements and changes will bring about “the evolution of social networking.” Mashable’s article also recaps the changes that have already been made by Mark

Yesterday, Google + opened to the public after nearly 3 months of testing and nearly one hundred improvements made. Today, Facebook débuted another new layout. Coincidence? I think not. And if anyone thinks this is a coincidence, clearly they have not been paying attention.     Now, when Facebook merged with Skype to bring video chatting to a more social level, many said it was Mark Zuckerberg’s reaction to Google +’s hangouts. He denied it. And when Facebook changed privacy settings recently so that users could choose who exactly saw their various status updates (among other new capabilities), many claimed that this act was Facebook’s reaction

More accurately, that title should read, “Search Engine Optimization: Tips for Keeping Your Rankings Up While Involved in An Evolving Process.” But that title was way too long, so we stuck with “Search Engine Optimization Tips” because that’s really what this blog post is about: tips for SEO in a post-Panda, ever-changing space. We’re going to talk a little bit about what will help your website and your business now, what is important at this very moment in SEO and what will likely continue to be important for at least the foreseeable future. And that important thing is branding, and the tips spring

Well, it's been a busy few weeks in the search engine world, with several important announcements having been made recently. Some of the more important ones include Google's approaching mobile wallet launch and the search engine's changes to its technical operations. First of all, I’d like to apologize for the inactivity of our blog, since we usually try to publish posts on a daily basis. I was offline for a few days while visiting the country music capitol of the world (Nashville, Tennessee – Yee Haw!). What a week to miss; I have to admit, it wasn’t the best timing, with the SMX East

Google is coming ever closer to world domination daily, so it’s not a far-fetched question: Can Google force your business to close? The answer is no, but a glitch in the Google Places system does make it seem that way. Google Places is an incredibly important tool for businesses, especially for those looking to target local audiences and turn them into customers.     Imagine spending a great deal of time, effort and money trying to optimize your business’s Google Places page, only to have someone else come in and maliciously report it as closed? On top of that, imagine weeks down the line having tried

Everyday, we try to keep you up to date with what's going on in the search engine and interactive marketing worlds. Today, we’re going to talk a little bit about a recent report we first read about on Search Engine Land that we feel could impact the future of SEO, if the trends continue in this direction. So what does the report say? After a study of US searches in August, it has been revealed that Bing and Yahoo have slowly been chipping away at some of Google’s search domination this year. Since Bing began powering Yahoo’s search results last summer, the two search