Keeping fresh content on your blog can be a struggle, but it’s more important than ever for staying on top of SEO. That’s why keeping a “swipe file” of easy blog topics on hand is a life saver—and many of them can serve as templates to be used over and over.
Last time we covered how to write a meaningful how-to post, cover news in your industry or blog a live event. This time we have three more easy-to-write blog topics, and tips for how to make them shine.
#1 A (Gentle) Opinion Piece
Op-ed style blog posts are easily the most fun to write. But there are two reasons most business owners don’t do them:
- Perceived difficulty of researching/writing them
- Concern about offending industry peers or potential clients
If you can get past these hurdles, you’ll find that a well-reasoned opinion piece can drive a lot of traffic, in part because not everyone agrees with you. But you do have to be careful.
For starters, choose topics that are low-hanging fruit. You should already be skimming news sources every week to fuel your industry news blog posts, and sometimes you’ll find an existing op-ed relevant to your business (for instance, a piece on the best DUI defense for a criminal defense law firm). If you disagree with their take, or simply feel you can expand on it, you have an easy post to write—much easier then starting cold. And since they’ve already thrown their opinion on the topic out there, they’ve essentially invited discussion.
Tone does matter in an opinion piece, but in our experience you won’t offend readers if you follow some simple guidelines. The most important is to simply be humble. As a business, you want to seem competent and on top of your game, which you can do by stating a smart, solid case on the issue. There’s no need to get down in the trenches or sling mud to make a point—make it respectful, the way you’d want an employee to make their case for changing direction on a project.
The other guideline is to rely on facts wherever possible. Link out to resources you reference or to places you get your numbers from. And most importantly, if you are responding to someone else’s opinion piece, make sure to give the original author credit and link to their work.
With those points in mind, don’t hold back your opinions. They’re likely rooted in your experience and expertise in your industry, and it’s often when you put forward a strong opinion that you turn heads and pick up more blog traffic.
#2 The Interview
Interviews make for good blog posts because they not only answer questions for readers, they also show off a bit of personality. There are two kinds of interviews you can post: you interviewing someone else or someone else interviewing you.
Anytime you get a chance to interview someone for your blog, take it. Seeing an old mentor for lunch? Ask them five interview questions for the blog. Meeting with a respected investor? Tell them you’d love to do a spotlight blog post on them. Most people are happy to answer some interview questions if you keep it short and friendly. (Debates are good too, but only if you know the person well enough to disagree respectfully.)
No matter who you’re interviewing, try to avoid “email interviews” if you can. These don’t give you a chance to respond to their answers or adapt your questions to what they’ve already said. The result is that they sound canned. Whenever possible, conduct the interview in person or by phone and ask if you can record it. You can transcribe it later.
If you’re the one being interviewed, make sure you have a solid topic related to your company to speak on. (You could get interviewed on your new product release, for example). As a rule, only post interviews of yourself when you have major news.
#3 Answer a Question
By now you probably know which questions clients are most likely to ask, both before and after becoming paying customers. That list of common questions in your head translates perfectly to a list of easy, search-friendly blog posts.
Every time you answer a common question in a blog post, you draw search traffic from all the people who are googling that exact question. You can maximize this effect by making the question the actual headline—headlines with question marks draw more clicks and will more precisely match search strings.
Google Loves Blogs
Remember, the more often your site puts up new content the more valuable you are to Google. We recommend blogging several times a week (not just once or twice a month!). These blog topics ought to get you started, but if you want help EverSpark Interactive offers complete high-quality content services. Contact us for a free consultation today.
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