Three Blog Posts You Really Can Write
The key to SEO is content, and one of the best ways to keep fresh content coming is with a blog. But many business blogs sit empty or rarely updated simply because writing a blog post can be a daunting task. Unfortunately, an inactive blog is a lead weight holding down your SEO efforts.
That’s why we want to make it easier for you to write blog posts—without spending your whole work day on them. The ideal blog posts for a business site are easy to write, require minimal research and deliver value to your clients. And once you have a short list of quick and simple blog ideas, you’ll find you can write 1-2 a week without falling behind.
We have a stack of blog post ideas for you, and today we’ll present the first three of them. Ready to get your RSS on? Here they are!
#1 The How To
How-to’s are consistently the most clicked upon blog posts. People like learning new things and a good instructional can pull in search traffic from eager learners—also known as potential customers—who wouldn’t have found you otherwise. Best of all, if you know your industry they’re not hard to write.
But a how-to article has to be useful in order to succeed. In other words, you need to actually deliver on your promise to teach the audience. You can make that easy by following some basic rules:
- Choose a specific, fairly narrow topic. How to Get Rid of Bad Backlinks is better than How to Do Good SEO.
- Don’t overdo the motivational language. While it’s good to be encouraging, spending too much time convincing the audience they can do something usually means there’s not much meat about how to do it.
- Don’t assume too much background knowledge. Link to resources and explain technical terms where needed.
#2 Industry News
This is one that’s very easy to put together because all you have to do is keep up on current developments in your industry and give each news item a little flavor of your own. In fact, this is probably the easiest blog topic for busy company owners taking a DIY approach to blog content. But that doesn’t mean it writes itself.
For most companies, the hardest part will simply be keeping up on bloggable news items. There are two ways to do that:
- You can set up a Google Alert for select keywords related to your industry. It usually pays to favor broad keywords, but if you have some niche specialties throw those in too. Google will let you know anytime there’s a new story relating to any of your keywords.
- Develop trusted sources. These are sites that you feel good about reading regularly, that aren’t run by your competitors. These can be more general news sites like Business Insider or specific industry news sources. Set a time to browse the headlines once a week (Friday at lunch is a good pick) and choose items to comment on.
To make these blog posts truly valuable, however, you need to add some commentary or context of your own. Simply retyping a news story doesn’t make for interesting content. Offer your opinion as an expert, which both spices up your post and establishes your authority in your field.
And of course, always link to the news source.
#3 Blog an Event
Events related to your industry are also terrific blog fodder. One of the most talked-about ways of doing this is “live blogging” the event. This is where you create a post in advance and then update it during the event, adding key observations. Live blogging can be fun especially if you have a large audience and the event is high-profile. But there are also drawbacks to live blogging:
- It can be hard to pay attention to speakers if you’re focusing on updating your post. Some individuals have no problem with this, but others find they absorb more if they keep their eyes on the stage.
- Unless the event is a truly major one, you may not get a lot of readership for a live blog of it, simply because the people who didn’t attend aren’t following it closely.
An alternate approach is to write two static posts: one before the blog and one after. In the before blog, about a week prior to the event, announce you’ll be attending and talk about some of your goals for the event (what you want to learn or see, and maybe who you hope to meet). In the “after” post, go into some of the lessons from the event and share a fun moment or two. The after post should be published as soon after the event as possible.
These two strategies can work together, of course: try a before a post, a live blog post for real-time observations, and an after post for more in depth analysis. Now you got triple the content out of one event!
Stay tuned for three more easy blog ideas coming soon. In the meanwhile, dd you need help with your blog/content creation? EverSpark produces high quality content from video to copy to social. Get a free consultation today.