Last week Bing announced that they’ve recently begun testing Favicons in their search results. Now at first, the word ‘favicon’ may not sound too familiar, but trust me, if you’ve ever visited sites like Amazon, Facebook, Paypal, or Google, you’ve seen Favicons plenty of times before . . . even if you didn’t already know them by name.
Similar to the idea of bookmarking, the word ‘Favicon’ is short for ‘Favorites Icon.’ Favicons are those small square images – usually no bigger than 16 pixels – displayed next to your website URL or on your open tabs in your browser. They’re also seen in your bookmark list, and on RSS feeds. Just think of them as convenient visual cues.
Favicons are beneficial for businesses in that they serve as a visual reference that helps to strengthen your online identity, magnify individuality, and improve the all-important idea of image branding. Even on the tightest budget though, any business can take full advantage of their numerous benefits.
There’s 5 main reasons to use Favicons:
- Enhanced Visibility
A Favicon will stand out in the address bar as well as other locations where Favicons are displayed.
Using a Favicon demonstrates your attention to detail and puts you in the same league as other well-branded companies who have their own Favicons like Ebay, or Adobe.
- Brand Recognition & Repeat Exposure
Proof positive that Favicons aren’t there just for their looks, they have a subtle – yet important – role in building your unique brand. When a visitor sees one on your website, that alone can be a strong indicator that they’ve come to the right place. This helps build trust, which in turn can lead to success and longevity.
With so many websites competing for attention, anything that can help your brand stand apart for everyone else is a big plus. Favicons will do just that by accentuating the difference between you and your competitors. And lastly…
Favicons help make it easy to scan and locate your shortcut on a desktop, links bar, favorites, or history menu.
And best of all, they only take a few minutes to make & upload to your site. Favicons are just another small tool you can easily utilize that may make a huge difference in the long run. So will Favicons become a regular player in the Bing experience? We’ll just have to wait and see…
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