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Author: Emily Warner

Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains constant - growth. Surprised? That makes sense; after all, why would a firm want to grow in the middle of a pandemic? Well, your firm may not need to grow now, but putting law firm SEO strategies in place will help you recuperate post-COVID. The truth is that people need lawyers. They need lawyers now, and they’ll need lawyers post-pandemic. For law firms to survive, they need a growth plan. With growth comes better organization and money

You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are four tried-and-true ways to exercise your legal prowess and how to increase your law firm business. Some may require trial and error, but once you figure out which method works best, you’ll enjoy a steady uptick in clients and retention. 1. Take advantage of your network. It’s easy for lawyers to get so wrapped up in marketing and advertising that they forget their own network. Unless you just started your practice, you have colleagues and current and past

As Stephen Covey’s famous maxim goes, “The key is not in spending time, but in investing it.” No one identifies with this quote more than lawyers, as 77% of them want to hire more staff yet 58% want to reduce spending. There’s friction between increased productivity and cutting costs; some attorneys believe that the only way to increase revenue is to hire more staff. That’s simply untrue.   How can attorneys save time and money without working more than their packed schedules allow?   The answer: outsource non-billable work to a third party. Outsourcing allows your firm to shed the mundane, time-consuming tasks that inhibit your business from

We get it: online reviews are tricky. They’re almost like a game of Battleship. You have to tread carefully and provide all your services perfectly without a flaw, lest a client leave a one-star review. Right? Not necessarily. Your firm should do its best to gain and retain clients, but you don’t actually have to worry about the effect that someone’s negative review will have on your business. In fact, bad reviews are extremely useful for your law firm to attract and earn clients, as long as you go about the process genuinely and appropriately. Still skeptical? This graph says it all - negative reviews are not

The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics for maintaining client relationships just don’t hold up anymore.  The truth is, if your law firm doesn’t invest in customer relationships, they will be one-time clients. That means trouble for your firm’s growth, profits, and long-term health. 75%of consumers look online for an attorney at some point during their search. The best way to ensure that your firm exceeds a client’s expectations is to take customer experience to the next level. Below, we go through four simple but

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for.  Luckily, EverSpark is here to help you discover the best strategy for your law firm. 92% of all search traffic goes to the Top 10 spots on Google How it Works You’re searching for something on Google. When the first page of results come up, you see the usual ten websites with descriptions beneath them. At the top, you see several listings with the bolded word