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Author: Emily Warner

You can’t please everyone, nor should you try. Finance companies are no exception. Without taking the time to identify the characteristics of your ideal customer, you’re more likely to make broad, sweeping generalizations in your marketing efforts. These are unappealing to potential customers and could turn them away from your company in favor of someone else. The solution? Defining and going after your target audience. In this blog, we break down the basics of a target audience, why it’s an important aspect of your firm’s marketing strategy, and ways to find and get yourself in front of those customers. Take note - EverSpark offers financial SEO

Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove, or even combine URLs and not only prevent a drop in rankings but actually gain traffic from organic search. On the other hand, redirect a URL incorrectly, and you could lose all the authority from that page, causing you to drop in rankings and succumb to competitors. But we’re getting ahead of ourselves. Before we discuss the different types of redirects, domain-level redirects, and methods for implementation,

You don’t have to be a finance professional to appreciate the value of a good ROI. Take, for example, the insular economy of a kid’s lemonade stand: the water’s free because their parents pay the water bill. Lemons cost around .50 each, and a bag of sugar costs less than $3. That’s low overhead, and kids can make a killing selling cups of lemonade at $1 each. Your company’s finances are more complicated than those of a lemonade stand, but the principle is the same. To make a good return on your investment, you need to make more than a dollar on each dollar

Ads are probably the most annoying and pervasive part of the internet. They’re annoying, slow down our computers, and sometimes even spread malware through the operating system. Thank goodness for developers - they’re never one to shy from a challenge. In the past 10 years, developers have jostled for the top position in ad-blocking software, making newer, faster, cheaper versions than their competitors. But which ad-blocking extension is the best for you? That depends on your needs. Are you looking for a cut-and-dry ad blocker or something that can do a little more? Are you looking for an ethically-minded company or one with 50,000,000 users? Keep

Financial companies are often their own worst enemies. Bound by strict regulations and confined to the “we’ve always done it this way” mentality, the financial industry is going through a much-needed change of pace. If you’re looking to expand your business and bring in new customers, you need to incorporate a hard-hitting marketing strategy. The financial SEO experts at EverSpark will help you reach and appeal to clients while abiding by the strict rules set by the SEC and FINRA. Call us when you’re ready to take your business’ marketing to the next level, but in the meantime, keep reading to learn why financial companies need

Put yourself in Goldilocks’ shoes, if Goldilocks were a business owner in the 21st century. You’re looking to expand your online presence and earn more clients, and you’ve decided to launch a pay-per-click (PPC) campaign. But when you go to bid on a keyword, you realize that you’re supposed to choose a keyword match type, of which you have three options: Broad, Phrase, or Exact. Choose wisely. Your selection could land you more clients and more revenue, or it could put you at a dead-end in a financial hole. So, which Google ads keywords match types are best for your business? We can’t tell you for sure

"I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you're going to do with their data." - Steve Jobs, 2010 Apple recently flipped the switch on a new era of digital advertising. On April 26th, the world’s most profitable technology company released its app tracking transparency (ATT) framework alongside iOS 14.5. The update gives iOS users more control over how their data is collected, tracked, and shared by app developers

Did you know that Google doesn’t rank the desktop version of your site anymore? Google’s latest initiative to improve mobile usability, Mobile-First, arrived in March 2021 and is here to stay for the foreseeable future. Mobile-First means that your site’s rankings are only coming from the mobile version of your site, and guess what? If the mobile version sucks, you’re not going to rank well. An advanced internet marketing agency, EverSpark is here to help. In this blog, you’ll learn exactly what Google looks for when judging whether or not a site is mobile-friendly. You’ll learn some tips to do a 360 from your current user-hostile

Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective communication and building rapport. Still, it can be done. Continue creating the meaningful client relationships your firm is known for with our advice on making virtual consultations more personal. Before the Consultation 1. Communicate Beforehand Communication doesn’t (and shouldn’t) begin when the client clicks ‘Join Meeting’ on their device.   Messaging, calling, or emailing the potential client before the initial consultation will work wonders in demonstrating your firm’s preparedness to take the case. The client will feel confident in your ability as

Thousands of law firms across the country are facing enormous growth challenges. They’re having trouble competing with other firms, struggling to acquire new clients, and are much too busy to focus on the business side of things.  In other words, they’re exhausting themselves and their resources just spinning their wheels. If this sounds like your firm, it’s time to make a change. That change is sustainability. [caption id="attachment_19471" align="alignright" width="435"] Environmental and business sustainability are becoming more and more intertwined.[/caption] Sustainability has been a buzzword for a while now. It’s a concept often associated with environmental concerns but can also be applied to business strategies. In the legal