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Author: Emily Warner

Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective communication and building rapport. Still, it can be done. Continue creating the meaningful client relationships your firm is known for with our advice on making virtual consultations more personal. Before the Consultation 1. Communicate Beforehand Communication doesn’t (and shouldn’t) begin when the client clicks ‘Join Meeting’ on their device.   Messaging, calling, or emailing the potential client before the initial consultation will work wonders in demonstrating your firm’s preparedness to take the case. The client will feel confident in your ability as

Thousands of law firms across the country are facing enormous growth challenges. They’re having trouble competing with other firms, struggling to acquire new clients, and are much too busy to focus on the business side of things.  In other words, they’re exhausting themselves and their resources just spinning their wheels. If this sounds like your firm, it’s time to make a change. That change is sustainability. [caption id="attachment_19471" align="alignright" width="435"] Environmental and business sustainability are becoming more and more intertwined.[/caption] Sustainability has been a buzzword for a while now. It’s a concept often associated with environmental concerns but can also be applied to business strategies. In the legal

The legal industry of March 2021 looks (and functions) much differently than that of March 2020. In the year since the World Health Organization and President Donald Trump declared COVID-19 a pandemic and national emergency, businesses throughout the country have faced enormous challenges and staggering anxiety regarding the future. Today, things are looking up. The legal industry has been on a steady uptick since late summer. Caseloads have recovered across most practice areas with several exceeding baseline levels, and firms have learned valuable lessons about technology and adaptation that can only benefit them post-pandemic. It’s uncanny comparing the “calm before the storm” of last March

There’s no limit to the lessons old Western movies can teach us. Turn on a Sergio Leone or Anthony Mann film, and you’ll likely see the dichotomy of good and bad represented by the actor’s headwear: the protagonist’s white hat and the antagonist’s black one. Case in point: The Good, The Bad and The Ugly. Clint Eastwood sports a white hat while Lee Van Cleef dons a black hat. This movie, like hundreds before it, builds upon the traditional belief that white is “good” and black is “bad.” In Western cultures, white is the symbol of purity and innocence, or “light”. Black, on the other hand,

If you did a Google search for a business in the past two years, you might have noticed something different in the results. Instead of the usual organic results topped with a handful of pay-per-click (PPC) ads, search results pages are now featuring local service ads (LSAs) at the top. Google Local Services is the search engine giant’s latest pay-per-lead advertising platform. It first appeared in 2019, but the platform continues to expand in geographical and professional areas across the country. Here’s where local service ads fit in in a search engine results page (SERP): Local service ads Pay-per-click (PPC) ads Google My Business/Google Maps

Last May, Google announced an initiative to improve user experience online. It’s a Google algorithm update called Page Experience, and it’s set to roll out in May 2021. Three months remain before everyone’s favorite internet behemoth delivers the update. Our advice is to use these three months to prepare for the Page Experience update. It’ll affect your rankings in Google, and depending on how well your site is optimized, the change could be incredibly good or terribly bad for your business. Keep reading to learn more about what’s included in the update and how you can be prepared. Page Experience = Core Web Vitals + Existing Metrics Before

What a year this has been. With widespread sickness, political tension, and anxiety-inducing uncertainty, 2020 seems to have packed a decade of hardships in one year. Even so, there’s much to be thankful for, and still more to look forward to. As we at EverSpark reflect on the past year and plan for 2021, we’d like to provide a few New Year holiday ideas for your law firm. This year’s celebrations may look different, but you can enjoy the spirit of the holiday season even with restrictions. We hope you all stay safe, merry, and hopeful for what’s to come in 2021. Join us in a reflection

Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website is which content management system (CMS) to use. A CMS is a software application that allows you to create, publish, and manage the information on your site. WordPress, Squarespace, Wix, and Joomla are four of the most popular content management systems, but which is the best CMS for your law firm? After all, choosing the wrong CMS could cost you irretrievable time, money, and effort. Keep reading to discover the pros and cons of the most popular content

What is on-site SEO? On-site SEO is the practice of optimizing elements on your website to improve your visibility on Google. When you hire an SEO marketing agency to optimize on-page elements, they’ll focus on things like content, internal linking, and HTML source code. That’s a pretty straightforward definition, but putting that definition into practice is a different story. These optimizations are necessary for maximum visibility online, but they take time and resources. If you need help with things like backlinks, social media marketing, and guest blogging, hire an SEO agency that has experience in off-page SEO. Luckily, as a full-service SEO marketing agency, EverSpark

Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains constant - growth. Surprised? That makes sense; after all, why would a firm want to grow in the middle of a pandemic? Well, your firm may not need to grow now, but putting law firm SEO strategies in place will help you recuperate post-COVID. The truth is that people need lawyers. They need lawyers now, and they’ll need lawyers post-pandemic. For law firms to survive, they need a growth plan. With growth comes better organization and money