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Author: Dani Henion

You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords. But why?Your firm’s marketing team publishes blog posts each week, shares them on social media, and updates your practice area pages. You run pay-per-click campaigns and advertise in local publications. Your attorneys have won countless awards.Why, then, does search engine optimization (SEO) feel like an elusive, mythical creature you can’t tame? Law firm SEO is a specialized process SEO takes time, but with the right process, you can outrank competing law firms in your area. The issue though, is that many