Google is a lot more than just a search engine, and even when searching it offers more options than most people realize. So what features are you missing out on? Well, try these five on for size:
- Search within a site: This is one of Google’s most interesting features, and one not enough people know about. If you want to find something on a specific site, all you have to do is start your search query with site: and the domain (no space after the colon). So if you were looking for EverSpark’s SEO Myths post, you could type in site:eversparkinteractive.com “seo myths” and it’s the very first result Google gives you. Handy!
- Define: Similarly, Google knows that a lot of times you just want to find out what a word means. You aren’t necessarily looking for pages about “soporific,” you just want to know what soporific means (especially if a client just told you your newest blog post was absolutely soporific). Instead of searching for the word on its own, try define:soporific and Google will give you a dictionary definition above the usual results. “Tending to induce drowsiness or sleep?” You might want to revisit your content.
- Do a barrel roll: We’ll let you Google this one on your own (note: your browser needs an up-to-date Shockwave plug-in). Hint: if you know where this quote comes from, you won’t be disappointed.
- Translate: Just like define: except in any language. This is helpful for a lot of reasons, both in business and just for fun (although we recommend checking with a native speaker before sending these translations to a client). The formula is “translate __ to (language)” as in translate barrel roll to Spanish. Huh, tonel. Kind of prettier in Spanish, actually.
- Depersonalize: Let’s say your microbrewery just released your brand new summer witbier (if so, send us a sample!). You decide to Google “best new witbiers” to see if you come up … and you do! First page, baby. But are you really first page, or did Google just personalize your search results to include pages you visit a lot—like your company website? Unfortunately, Google always returns personalized results by default. There is no tried-and-true way to turn this off, but simply logging out of your Google account before searching is pretty effective. If you don’t want to log out, you can use a little hack and add &pws=0 to your search URL. (As in, change https://www.google.com/?q=witbier to https://www.google.com/?q=witbier&pws=0). Sound like a hassle? Maybe, but seeing the search results the way strangers see them is crucial to good SEO.
If you already knew all five of these, then consider yourself a Google pro. But do you also know how to get your company to the top of the Google search results? If not, give us a call.