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July 2021

Ads are probably the most annoying and pervasive part of the internet. They’re annoying, slow down our computers, and sometimes even spread malware through the operating system. Thank goodness for developers - they’re never one to shy from a challenge. In the past 10 years, developers have jostled for the top position in ad-blocking software, making newer, faster, cheaper versions than their competitors. But which ad-blocking extension is the best for you? That depends on your needs. Are you looking for a cut-and-dry ad blocker or something that can do a little more? Are you looking for an ethically-minded company or one with 50,000,000 users? Keep

Financial companies are often their own worst enemies. Bound by strict regulations and confined to the “we’ve always done it this way” mentality, the financial industry is going through a much-needed change of pace. If you’re looking to expand your business and bring in new customers, you need to incorporate a hard-hitting marketing strategy. The financial SEO experts at EverSpark will help you reach and appeal to clients while abiding by the strict rules set by the SEC and FINRA. Call us when you’re ready to take your business’ marketing to the next level, but in the meantime, keep reading to learn why financial companies need

Put yourself in Goldilocks’ shoes, if Goldilocks were a business owner in the 21st century. You’re looking to expand your online presence and earn more clients, and you’ve decided to launch a pay-per-click (PPC) campaign. But when you go to bid on a keyword, you realize that you’re supposed to choose a keyword match type, of which you have three options: Broad, Phrase, or Exact. Choose wisely. Your selection could land you more clients and more revenue, or it could put you at a dead-end in a financial hole. So, which Google ads keywords match types are best for your business? We can’t tell you for sure