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June 2021

"I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you're going to do with their data." - Steve Jobs, 2010 Apple recently flipped the switch on a new era of digital advertising. On April 26th, the world’s most profitable technology company released its app tracking transparency (ATT) framework alongside iOS 14.5. The update gives iOS users more control over how their data is collected, tracked, and shared by app developers