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August 2018

Law firms rely on search engine optimization (SEO) far more than the average industry. Unfortunately, having a strong motivation to use a marketing technique and knowing how to master that marketing technique are two completely different things. As a result, many law firms are committing grave SEO sins. Bad practices, from keyword stuffing to featuring links from sketchy sites, can all hurt your user experience and your ability to rank. Never forget that Google wants what’s best for your website visitors, so think about how to make your site intuitive and enjoyable rather than trying to game the system. To help you get down the