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June 2018

If you want to your content marketing strategy to succeed in 2018, you’re absolutely going to have to write for your customers. That may sound obvious — perhaps even condescending — but the sad reality is that few marketers actually have their audiences in mind when developing content. Instead, they write to make numbers on a machine go up so their boss will be happy. They’re the quintessential “I’m not here to make friends” reality TV contestant. Well, we’re here to set things straight. You are here to make friends, and the machines are not your friends. Algorithms on platforms like Google and Facebook