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March 2018

The biggest question when it comes to choosing where to spend your advertising budget is, well, where to spend your budget. The traditional answer is to throw all your money at Google and wait for the results to come in. But there is another player in the search engine field: Bing. So the real question is, "Are Bing ads worth it?" According to a few different case studies, the answer is yes --- sort of. The Lure of Pay-per-Click For the uninitiated, Bing Ads work exactly like Google AdWords ads, meaning they're pay-per-click (PPC) ads that appear alongside search results. If you're new to this kind of