While law firms big and small are becoming more aware of the value that social media holds, there are 13 authority figures who lead the pack as some of the top social networking lawyers.
Professionals connecting on social media have signaled a shift in the legal industry from traditional marketing tactics to becoming more involved with social platforms. Opportunities are opening up for law firms around the country and attorneys are finding benefit in the social media realm.
13 top social networking lawyers were asked the question:
“How has social media helped your firm?”
Social media has revolutionized our ability to meet and interact with an extended professional network. I have gained new clients, speaking engagements, referrals, joint venture partners, employees, and best of all, new friends on social networks including LinkedIn, Google Plus, Twitter, and Facebook. In addition to helping lawyers and law firms, social media also helps our clients, as it provides an easily accessible, free method of communication with their legal counsel.
@dwidude – 2,972 Twitter Followers – www.dwidude.com
Social Media is the darling of the younger generation and is catching fire with an ever expanding audience. My 79 year old Mom recently got an IPOD and is on Facebook all the time. Of course, some of what I put on my sites can push the envelope so I am hopeful that she doesn’t look at all my stuff. The biggest impact of social media for my firm is in the areas of blogging and getting my message out with Facebook. I appreciate that a lot of my followers disagree with me on some issues since I believe that if everyone thinks the same then we aren’t all necessary.
I love the fact that we can spread the message of legalizing/decriminalizing pot and we can use the social media outlets to push this agenda. Knowledge is power and the most effective way to expose the lies that are spread by the haters is to spread the truth. I find that I can combine the blogs, Facebook and guerrilla marketing to make a concerted effort to get my message out there. I find that by letting people know how I feel, that I care and that I am committed to helping people – it brings them on board with my firm. People are smart enough to know that any lawyer can take their money and show up in court but they question whether or not the lawyer is a true believer or not. I am definitely a true believer in the Constitution and in defending the citizen’s right to just be a citizen. I find that my client base is mostly made up of referrals from friends and past clients. And the best way to keep them attached to my practice is to keep my social media on top of the hot topic issues of the day. And it is a great way to stay connected to the potential jurors’ viewpoints. So basically, by being willing to commit time and effort to social media I can impact my community, grow my business, and do a better job of relating to clients, jurors and the changing mood of my world.
We are using social media for almost every aspect of our practice. On a daily basis, we use various channels to communicate with peers and clients.
Admittedly, while I may have gravitated to social media to help with marketing efforts, I can certainly say that the best part of social media is the relationships I’ve made with other attorneys and leaders in particular industries. While it’s easy to get caught up in the number of followers you have on your profile, the real benefit is having real relationships with people who you can engage with for mutual benefit.
Having a core group of ‘friends’ is valuable for getting content shared and for keeping me active on certain platforms when I may be drawn into various directions.
Social media has become such a daily part of my routine, it’s almost difficult to imagine how I filled my days without it 🙂 !
Social media is the way that humanity communicates: good news or bad news, happy news or sad news, social media is how we say things and find things out. Social media has helped me because I embraced it early, participate regularly, and I’ve shared as much information as I can that might be of interest. The benefits of social media to me grew as quickly as the social media itself. It has broadened the part of humanity that I can communicate with daily, weekly, occasionally, or maybe only once. As that network of people grows, the number of people I can reach with a message has exploded from what it once was when we only met people at lawyer functions and conferences. Social media has been an awesome benefit to me and my business.
The number of people we can interact with frequently and regularly increases hourly. Social media shapes how people follow local, national and world events, trends, court cases and legal developments. In my business, for example, if the police erect a DWI roadblock or speed trap or other nuisance to the motoring public, the location of it gets communicated rapidly on Facebook and in the Twitter-verse. If a cop gets arrested or placed on murky “administrative leave”, the people he or she arrested may benefit from knowing about it. I try to communicate news and legal updates and listen to what people are saying about them in order to help anyone who reads my messages.
Social media frequently changes, but it will not fade away. It is not reliant on any one or two platforms: if Facebook closed down today or Twitter tweeted its last tweet, other platforms would replace them. Myspace and Friendster were popular; they’re gone and not missed. The key to our social media success is to pay attention to what people are saying and what they’re asking. Like face to face communications it’s more important to listen well than to speak a lot. What used to take days, and some degree of chance, to learn about, is now flowing full speed on social media and immediately discoverable. We just have to keep our eyes and ears and iPads open.
Has social media helped? Yes. Blogging in particular. Key for me and my firm – focus on a niche. Keep pecking away in that specific area. Don’t let that blog go stale (which is tough, I know). Consider other places to post your blog entries (scribd, etc.). Dump topics that don’t really interest you. Be candid and not rigid. My blog has a pic of my dogs on it. I don’t care if lawyers think that is too informal – my readers aren’t necessarily lawyers.
I’ve been on the Internet since 1984, blogging since 2003, LinkedIn since 2003, Facebook since 2006, Twitter since 2008, Google+ since 2011. I measure everything. Social networking – like any marketing channel – can be valuable. It has certainly been ROI positive for Clocktower. But it is wise to have a balance marketing portfolio, not to put all of your eggs in one basket. I am constantly amazed (and amused) by my colleagues who say ‘I spent all of my marketing dollars on program A and got great results, therefore program A is great!’ But what about programs B, C, and D on which you spent zero? Every marketing channel has a beginning, middle, and end. Twelve years ago I got huge ROI off of direct mail; today, not not so much. Change is constant. Adapt. Balanced marketing portfolio.
Andrea H. Evans
Social media has grown my Firm’s business. Our Firm’s Facebook and Twitter accounts have positioned my Firm in front of people we would not be able to ordinarily connect with. We have created relationships with local and international clients which would have not been possible without social media. Although I use social media to communicate intellectual property news, I also post information about current events and fun facts. Our posts create a personal connection with followers. Using social media has enhanced my Firm’s brand online.
@gabemoormanlaw – 10,456 Twitter Followers – www.gabemoorman.com
Social Media has helped my firm by allowing me to share my thoughts on legal topics with current and prospective clients. Unlike older channels of communication, social media is instantaneous – making it easier to discuss stories and perspectives on time sensitive news stories and trends in the law. It is a great way to display my legal knowledge and provide some helpful advice (hopefully) to interested parties.
Using social media has humanized me. It shows my network the personal side of who I am, my interests, my comments on news of the day, etcetera. I am more approachable and my website now has an expanded “human” variable thanks to my social networks. It has probably doubled my “client” base by now including not just clients but people who know me virtually through my posts as well as being acquainted, perhaps having met me once. That expansion of my “virtual client” base has resulted in I would guesstimate, a 15-25% increase in potential client contacts.
Social media is a business development officer who never eats, sleeps, takes sick days, or complains. My online presence, of which social media is an integral part, has opened countless doors of opportunity to develop myself professionally, grow my network, and establish myself as an expert in my field. All of this has led to a significant increase in my profits and the rare ability, as a solo practitioner, to stop and breathe, knowing my bills are paid and that work will continue to roll in, even if I decide to forego a networking event in favor of a much needed mental health break. Having a continuous presence on social media has helped me make strides in achieving a work/life balance.
Our firm has been utilizing different social media outlets like google plus, Facebook, LinkedIn, and twitter to create a conversation with our potential clients. In the current online world, potential clients are able to more adequately research their attorney options. We try to make it simple for them, while answering questions they may have. We’ve written blog posts about what they should ask their attorney before hiring him or her, what to expect in court, and our own true in court experiences. We try to show them that we’re experienced in and capable of handling their type of case. Using social media to show our firm’s culture and experience draws more potential clients to us, and helps them get to know us before meeting us in person. Because when we meet, they’re interviewing us just as much we’re interviewing them. Social media creates an ongoing conversation and makes us more accessible.
Social media has been a fantastic way of connecting with a wide and varied set of networks. This has in turn led to turning connections into conversations to demonstrate my capabilities to potential clients. By being able to amplify messages, especially on Twitter to a very specific audience (my followers) who are keen to know about the legal and regulatory side of the football business (through my tweets at www.twitter.com/footballlaw), it gives me and my firm a super platform to show our specialist areas of expertise, to offer comment on breaking news and to interact with the wider public in a way lawyers and firms perhaps five years ago did not do.
Social Media has helped my firm in several ways. First, and probably most important, it’s helped to position me as a thought-leader in my fields of theatre, film and television. By curating valuable informational content about the law and business of entertainment, I’m demonstrating to my followers that I stay informed, and study my industry. Then, when I have my own content to promote, or a product or service to offer, I’m taken seriously as an expert in my field. Social Media has made me a better lawyer, too. Since I am constantly searching for material to share, I actually AM studying my industry, and staying apprised of new developments. I’m often led to research things more deeply, and write blog posts, or create other web-content to share my conclusions. This adds content to my blog, and helps with SEO, so I’m discovered more easily in search results. Finally, I’ve made quite a few new contacts with folks who’ve become clients or referral sources, through my visibility on social media. When I launched my Entertainment Law Update podcast, I turned to twitter to find a suitable co-host. Tamera Bennett, who practices music law in the Dallas area answered the call, and we’ve been podcasting together now for almost six years. We’ve grown to share referrals quite a bit. Finally, social media is fun. I enjoy interacting with others, sharing my insights and the occasional quip. For me, the key has been to be disciplined about both doing social media and limiting the time I devote to it.