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It Takes Two: Facebook and Instagram

Most everyone has heard by now: Facebook is buying Instagram for $1 billion dollars. Many were surprised about this move, even the investors in Instagram themselves (who doubled their money overnight, might we add). So, why is this such a big deal, and what will happen to Instagram now that Mark Zuckerberg has it in his clutches?

 

facebook buys instagram It Takes Two: Facebook and Instagram

Instagram

The app was founded  by two Stanford Grads, Kevin Systrom and Mike Krieger in 2010. Right away the start-up got funding from a Venture capital firm and launched their app in 7 months. Within the first week Instagram had 200,000 users. Users grew at an exponential rate with 1.75 million in the next 5 months and 4 million 3 months after that. Some “prominent angel investors, including Twitter’s Dorsey, Chris Sacca and Quora Inc.’s Adam D’Angelo.” (Ironically, after being invested in by Jack Dorsey, Instagram has decided to side with Facebook.)

All of this growth was only with the iPhone and the app store. Last week, Instagram rolled out for the Droid and Google Play. With the advent of the app available on both markets and the buy out by Facebook an increased user base is a no brainer.

instagram graph 300x153 It Takes Two: Facebook and Instagram

Instagram User's Growth in the past 2 years.

 

On April 9, Facebook announced that they were buying Instagram for $1 billion. Instagram’s valuation last week was around $500 million, but Facebook’s value projection doubled that. Overall, Instagram will help with Facebook’s mobile presence since that is a competitive advantage that Twitter has always had over them.

From Zuckerberg’s Facebook page “we’re committed to building and growing Instagram independently…providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.”

But What Does It Actually Do?

Instagram is an application strictly used on smart phones to share photos with friends. You can even edit your photo filters such as “ Toaster,” “Inkwell,” and “1977.” You have the option of geo-tagging your photo as well as sharing it on a number of social sites (Twitter, Facebook, Flickr, Tumblr, etc.) That’s it your done, it’s really that simple!

 

instagram everspark It Takes Two: Facebook and Instagram

Instagram Edit Screen w/filters

instagram everspark2 It Takes Two: Facebook and Instagram

Instagram photo feed

 

How Businesses Have Been Using Instagram

Several companies have utilized Instagram to hold competitions. For example, Brisk Tea held a competition for the best photo. The winners were featured on exclusive cans served at SXSW (South by Southwest). Many companies also use Instagram to promote their products online by posting their Instagram photos on Facebook and Twitter.

Overall, the Instagram takeover by Facebook will most likely culminate in a new outlet for advertising.  Instagram photos may also have more exposure on Facebook now, spanning across the entire timeline like some Facebook photos do.

Some even hinted at possible “sponsored filters” that would be designed by certain brands.

We’ll just have to wait and see how the Facebook/Instagram partnership pans out. What do you think? We’d love to hear you thoughts!

 

More Information

Want to learn more about social networking and its importance for your business? Looking to find free tips and news updates from the online world? Visit our blog regularly to stay informed. With questions more specific to your business, give us a call today at 770-481-1766.

 

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Have Your Say



2 Responses

  • Great article Alissa!

    I wonder how much this purchase correlates with the popularity of Pinterest which is largely image centered. Do you think Facebook will move to take advantage of that audience?

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    • Mary -
      Thanks! And to answer your question, I don’t think Facebook is too concerned with taking over Pinterest’s audience since the images on Pinterest are largely “copy and paste.” Facebook and Instagram really emphasize an individual’s personal pictures. As for layout though, I feel that even without this Instagram purchase, Facebook has headed in a more photo-centric direction by the current format pictures take on the new timeline. Instagram will only help to emphasize this new design even more, but the format does reflect Pinterest’s design (or vice versa!) Thanks so much for you comment! I hope this answered your question!

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