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Super Bowl Ad Touchdowns: Measuring Views, Likes and Followers

The 2014 Super Bowl was the most-watched event in television history, and although the game was lopsided, TV advertisers had to be pleased with the estimated 111.5 million U.S. viewers who caught a glimpse of their commercials.

With airtime rates averaging an all-time high of $4 million per 30-second spot, it pays to measure the effect that TV advertising has on brands’ social channels. EverSpark Interactive collected social-media data on each advertiser before and after Super Bowl XLVIII and monitored postgame YouTube activity in the 19 hours following the big game.

 

 Super Bowl Ad Touchdowns: Measuring Views, Likes and Followers
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Budweiser’s “Puppy Love” commercial plastered the competition on YouTube, racking up a whopping 38.2 million views. Budweiser also posted remarkable gains on Twitter with a 24-percent increase in followers and collected 47,000+ Facebook likes in the process. Bolstered by an average cost of just $0.21 per YouTube view, Bud takes home the championship trophy in social-media gains spurred by Super Bowl TV advertising.

EverSpark’s  Top 10:

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