Local Business seopack example: "Dallas Restaurant" + all relevant keywords. You are a Local Business - Top ranking for what you do in your specific region is paramount.

Local Competitive seopack example: "Houston Accountants" + all relevant keywords. Often a Statewide Business, that gets most of it's business from major metro areas

National Keywords seopack example: "Personal Injury Lawyer" + all relevant keywords. Your Business is competitive on a national basis - able to do business all over the country (e-commerce often fits in this category)

National Competitive seopack example: "PR Agency" + all relevant keywords. Bigger brands/companies wanting to compete for very competitive national terms