Having high-quality content on your site serves a few purposes. First, blogs and pages that provide relevant and accurate information demonstrate to Google that your business is an authority in your industry. Throughout the many Google algorithm changes, this factor has remained as important as ever, if not more so. Secondly, by providing engaging content that website visitors may actually want to read, you keep them on your site longer. Doing so decreases your bounce rate (the percentage of visitors that quickly leave your site) while also leading to increased conversions.
The importance of fresh, high-quality content simply cannot be overstated. However, there are many ways it can be done incorrectly, which can devastate your marketing efforts. Trust the experts at EverSpark Interactive to ensure your campaigns aren’t missing one of the most important factors. Our content marketing methodology is outlined below, which consists of ideation, creation, and promotion.
Contact our content marketing experts at EverSpark today to learn more about the content services we offer.
We create a plan based on keyword research and competitor analysis to ensure every piece of content is directly targeted toward your market of potential customers.
Content marketing includes evergreen material — that is, content that will likely never be outdated — as well as topical pieces, such as blogs covering relevant news stories.
By reaching out to influencers in your industry, we ensure your content is read by as many people as possible, thus increasing your potential customer base and boosting search engine rankings.