Is Advertising on Bing Ads Worth It?

I’ve often recommended Bing Ads in the past, especially given Microsoft’s Windows 10 takeover of the searchosphere. With Bing’s small share of the search market, not everyone agrees—but a new analysis from Pauline Jakober seems to confirm my hunch. So are Bing Ads really worth the trouble? Here’s the complete case in favor. The Lure of Pay-per-Click For the uninitiated, Bing Ads […]View post →