Social Media “Buy” Buttons Still a Hard Sell for Holiday Shoppers

Despite the exciting announcement of “Buy” buttons to social platforms like Facebook and Pinterest, social commerce has failed to generate holiday sales.
Millions of small businesses are watching online activity with bated breath as the last few rounds of holiday shopping clock in. For businesses who have ventured into eCommerce, these activities translate to real dollars and cents. They must do everything they can to introduce audiences to their products and then somehow entice them enough to […]View post →