Google Showing Fewer Organic Links on Search Results Pages

The number of organic, blue-colored links Google displays on its search engine results pages (SERPs) has dropped since 2015. According to research from Searchmetrics, the average has dropped from 10 to 8.5 on mobile and down to 8.59 on desktop. Pushing aside these links are various Universal Search integrations, otherwise known as “them little boxes […]View post →

Micro-Moments Get More Contextual

Happy young girl texting on the smart phone in a hotel restaurant terrace lounge
Google has been taking their micro-moments SEO concept more seriously these days. To quickly recap: “micro-moments” refer to instances where a person has an immediate need for information or services. These instances push mobile device users towards specific, context-based searches probing for nearby businesses that can satisfy their needs. Google insists that searchers increasingly find […]View post →