Latest SEO Ranking Factors Study Shows Content Quality Matters More Than Ever

Latest SEO Ranking Factors Study Shows Content Quality Matters More Than Ever
Anyone taking a deep dive into SEMRush’s latest search engine optimization ranking study may be shocked to see conventional SEO ranking “wisdom” turned on its ear. The results of the study prove that many top-ranking pages have little difference when it comes to standard accepted SEO practices like keyword use in the meta description. Instead, […]View post →

3 Traditional PR Tactics Translated for a Digital PR Strategy

3 Traditional PR Tactics Translated for a Digital PR Strategy
Traditional Public Relations used to just be Public Relations — the business of relating brands to the public via television, print and radio. Publicists and their agencies are responsible for reputation management, crisis communications, media outreach and general brand awareness. While public relations is not directly responsible for sales, it is a supporting character to […]View post →