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Recently I talked about bad web copy on law firm websites. Bad copy causes two problems: it loses potential clients and it hurts SEO. The better written your website...
If you run a law firm, you almost certainly have a profile with Avvo, the law firm review and ranking website. And if you’ve earned a high rating...
Your business has a blog, and you spend a good amount of time, money or both to keep it updated. But what if you google your company name and...
Many of our clients at EverSpark Interactive are law firms. These firms come from many backgrounds, cities, and practice areas but they all share a common goal: to...
What does it take to stand out on Google? Thanks to a new upgrade to Google My Business, a couple of photos may do the trick. We all...
Searching for medical information on Google is a uniquely terrifying experience. You never know how reliable anything you find is, but along the way you manage to convince yourself...
Do you use Google Knowledge Graph? Chances are good that you do, even if you’ve never heard it called that. The Knowledge Graph is the info box that...
Most of us would like to think that black-hat “negative SEO” is a thing of the past. But even with the tools to fight back, negative SEO persists—and is making a...
What if every computer in your office were replaced by an iPad? For many of us, replacing all those clunky desktops sounds like a dream come true; to others,...
We all know that the impact on online display ads has fallen since their heyday in the early 2000s—and prices have fallen too. But prices may not nearly...
When Google first debuted, there were lots of things that set it apart from other search engines: it was a pioneer in evaluating the links pointing to a...
A cornerstone of SEO has always been the “golden triangle,” the tiny, vaunted piece of real estate on the search engine results page (SERP) where users are most...
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