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Google Authorship Comes to a Crashing Halt

Yesterday Google announced the end of its great Google Authorship experiment as it relates to search results. Author snippets won’t be shown on SERPs and authorship markup will not weigh in search ranking, effective immediately. Authorship has had a mixed history. While Google was interested in th…

EverSpark Joins PR Professionals fo…

The Public Relations Society of America Georgia Chapter welcomed members and guests to the annual media day Thursday, August 14. EverSpark Interactive’s Dave Paul and Denae Olber…

Penalized by Google? This New App M…

Lewis Sellers, a young entrepreneur, SEO maven and technical writer, has owned, developed, and analyzed all sizes of Internet-based businesses in his career. Since finishing up his…

What’s New In The World of Go…

Have you ever found yourself wondering what the whims of the Google gods are this week? How can you make your site an all-singing, all-knowing powerhouse when it comes to the lates…

What’s New In The World of Go…

Building links, SEO and navigating the ever-shifting sands of Google’s likes and dislikes is enough to drive even the most calm of website owners to be brink of insanity. If …

What’s New In The World of Go…

If you have a website, you need a good SEO plan. But how do you keep up with the whims of Google? With EverSpark Interactive’s What’s New In The World of Google weekly …

Twitter Offers Analytics for Organi…

Twitter is one of those things you’re “supposed” to do. It’s a way to reach your audience and promote your brand, essentially for free. But how much are you actually reachi…

Google Unveils Publisher Center to …

For owners of news websites, Google has opened the door—at least partly—to the way in which it will identify and display your content in Google News. The opportunity comes in t…

SEO Evolution Sparks Agency Shake-U…

Search Strategy Is Influencing Ad Strategy—Even Offline BBDO Atlanta Shifts to Digital as Content Marketing Proliferates We’ve written in depth about how content is everything …

What’s New In The World of Go…

Staying on top of all the latest trends and tips for perfecting your SEO is one of the most important aspects you can engage in for your website. But apart from hours of research t…

Did Author Photos Hurt Google’s P…

Recently, Google made a major change in the way it rewarded authorship. Previously, author portraits were displayed next to any search results tied to a Google+ account. Google too…