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Should You Use a Custom Domain?

Once upon a time all websites were either a .com, a .net or a .org. That is far from the case anymore. New top-level domains are being released...

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Did You Just Lose Traffic from Bing? Here’s Why

Starting about two weeks ago, websites of all sizes across many industries saw a troubling trend: a major drop in their search traffic from Bing. While traffic can vacillate...

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Even Google Needs SEO

More than any other company, Google is responsible for the current SEO landscape. As the world’s largest search engine they set guidelines worldwide for what kind of content will make Page 1. And...

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What if the Right to Be Forgotten Came to America?

There’s been plenty of buzz lately about Europe’s “Right to Be Forgotten,” where citizens can have old or irrelevant information dropped from search results. The idea has been copied by...

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How to Get Listed with the Better Business Bureau

Last week I wrote about which directory sites you need to be listed on—and to everyone’s surprise, the Better Business Bureau is among the most important. The BBB...

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Write Better Sales Copy with Hemingway App

One of the most challenging parts of internet marketing is writing great copy. Even a well designed, site won’t get conversions if the copy is weak. And now it has to do...

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3 Ways to Get More Value from Your Keywords

How many high-value keywords do you try to rank for? Some businesses have lots to choose from, but in many industries there are only a few key phrases...

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Tumblr Just Launched the First GIF Search Engine

GIFs have become the gold standard of shareable media. As animated images, they say more than mere words or even still photos, yet they’re easier to make than video files....

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Searching in the Form of a Question

When you search for something, do you just type in the phrase you’re looking for, or do you phrase it in the form of a question? If you’re...

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Google Just Made Voting Easier in the UK

Unless you’ve been hiding in a cabin with no Facebook or email, you’re intimately familiar with online petitions. These stirring pleas come from well-meaning friends and family and often...

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Two New Google Experiments Spotted in the Field

As reported on Search Engine Land, Google is rolling out even more experimental search features—and two of them have been spotted in the field. They’re being tried out...

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XML sitemap best practices: How to create and register your sitemap

Plus, how a simple sitemap can protect search visibility Like any other traveler, Google likes having a map to show where they’ve come from and where they’re going....

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